A picture may be worth a thousand words, but marketers have not turned a strategic lens on optimizing the return from their visual media content investments. While 65 percent of senior marketing executives believe visual assets are core to how their brand story is communicated, a scant 27 percent haveContinue Reading
A new report from L2 Insight has just been released, covering Instagram’s recent efforts into the advertising space. The Facebook-owned company has made slow and careful steps over the last few years, carefully managing its user base while increasing its offering to advertisers. The result is paying off: In 2014,Continue Reading
Will convenience be the powerful feature to make Adobe’s $800 million gamble succeed in the stock photo market? Launched amidst a flurry of Creative Cloud updates for Photoshop, Illustrator, and Premiere, Adobe Stock is a fully integrated stock photo offering within the company’s flagship product. Created with the content ofContinue Reading
This week will go down in the history of the photo tech space ( if such a history is ever written) as a milestone. While predictably anticipated by even the laziest followers, both Instagram and Pinterest announced the addition of a “buy” button next to images. The latter has goneContinue Reading
While Thinglink might not be a brand new company, it certainly behaves like one. Unable to leave well enough alone, it keeps on finding new ways and new places to allow the creation and posting of rich media interactive visuals. While in a challenging segment – most similar companies pivotedContinue Reading
Different day, different crowd : If day 1 of the LDV Vision Summit was all about science, research and data ( massive amounts of data), Day 2 opened the doors to more practical applications of visual tech, mostly around revenue. In other words, how companies are using the discoveries of researchersContinue Reading
Dave Krugman builds online communities. Using his talent as a photographer and his social media insight, he rallies huge amounts of followers around a particular topic or location. As you can imagine, for a brand, he is a golden child. After many successes with such prestigious clients at The Metropolitan MuseumContinue Reading
According to a study made in the UK, 40% of people under 35s said they have used their mobile device to take a picture of a specific item on the street to buy once they get home. By answering two questions – what is in the image and where can IContinue Reading
Just imagine: You are at home and getting ready to head to a party. You have the perfect clothes but no shoes to match. You pick up your phone, scan your feet, select a model and after a while, you pick up your custom-made and custom fit shoes from yourContinue Reading
Fashion and photography have always had a love affair. Bring along shopping, and you have an explosion of passion, flowing seamlessly between the three. From discovery to possession, it is entirely driven by visuals, fueled by high emotional engagement. Curiously enough, few have been able to capitalize on it andContinue Reading