The buzz in the ad world these days is all about content marketing. Why ? With content marketing costs 62% less than traditional marketing and generating about 3 times as many leads, 78% of CMO’s believe it is the future of marketing. (Source:DemandMetric).People spend more online ( ~ 6 hours aContinue Reading
The next big frontier for anyone involved with photography online is content curation. The value of a company dealing with photography is not in its ability to attract a large amount of content – that is the easy part- but rather in its ability to create value to the contentContinue Reading
As the battle for the tech photo space rages on, we are starting to see appearing a new functionality for photos online. And it has nothing to do with filters. The recent release of Facebook’s ephemeral app Slingshot, the so-called Snapchat killer, has brought forth a new definition for photosContinue Reading
Let’s be honest, Amazon is not interested in selling phones. Instead, they want you to carry a device that is a constant and direct connection to its store. See, one of Amazon’s issue is that more and more purchases are mobile and as good as their apps might be, theyContinue Reading
The battle of the ephemeral photo is heating up. At stake is the control of the 500 + million photos exchanged daily on Snapchat, more than Facebook and Instagram combined. Ephemeral photography shows huge potential. Not only because of its vast and growing popularity, but mainly because it mostly reaches teenagers,Continue Reading
Social Media opened our eyes to the reality that there is a massive talent pool of photographers that have not chosen the path of going pros. They enjoy taking and sharing photos just for the pleasure while they go on paying for their lives with other, probably more lucrative, occupations. Nevertheless,Continue Reading
Like during any great summit, there was a lot of valuable information to take in during the LDV Vision Summit. Here are some noteworthy quotes to remember for those who were there and those who weren’t : “Big players will struggle to keep up in some fields as technologyContinue Reading
A new study by SimplyMeasured released this week show some impressive growth numbers for brands on Instagram. The growth of the top 10 brands on Instagram is nothing short of impressive: Companies like Louis Vuitton have grown 401% from May 2013 to May 2014, currently reaching more than 1,7 millionContinue Reading
And so it starts. First, with a toe in the water . Soon it will be the whole body. Image based social media site Pinterest has just officially announced it’s debut in monetizing its platform via advertising. Similar to Instagram, it is laced with the words “test” and “beta” everywhereContinue Reading
Let’s face it. Photos are dumb. Without context they don’t reveal much. While they can be really good at evoking emotions, they are really bad at explaining their content. In fact, without a viewer, an image explains nothing. Let me explain. When confronted with a photograph, we are only able toContinue Reading