Paul Melcher is a highly influential and visionary leader in visual tech, with 20+ years of experience in licensing, tech innovation, and entrepreneurship. He is the Managing Director of MelcherSystem and has held executive roles at Corbis, Gamma Press, Stipple, and more. Melcher received a Digital Media Licensing Association Award and has been named among the "100 most influential individuals in American photography"
A recent study published by in-image advertising company GumGum and brand resource company Brand Innovators reveals that brand marketers are just about to pour millions of dollars into the existing channels of visual web while as well as experiment with new solutions. It is not a surprise since all the elementsContinue Reading
When you introduce advanced visual technology within an already existing lucrative market, you have the potential to create an explosive reaction. That is exactly the model SportLogiq is using, introducing image analysis into the multi-million market of sports analytics. Estimated at $125 million in 2014, sports analytics is anticipated toContinue Reading
While the numbers are familiar – 1.8 billion images uploaded daily, over a trillion in a year – what they hide is not. A recent study by Kodak Alaris ( unfortunately only limited to the UK) shows that the vast majority of photos taken are never processed and worse, endContinue Reading
While there has never been so many photos taken and shared online, the world of professional photo licensing is not striving. In fact, most legacy companies have seen their revenue freeze or decline in the last decade, with rare exceptions. While at first contradictory, a closer analysis reveals that part ofContinue Reading
In our weekly newsletter, we looked at how Apple is ingeniously using Facebook to help launch and support their new visual format called Live Photos. However, there is a bigger picture appearing here, one that is surreptitiously putting the social media giant at the center of the online visual experience, whether familiarContinue Reading
A recent study by Ofcom called “The communications market report” bubbles up a flurry of data regarding UK’s usage of communication devices, whether TV, tablets, smartphones, laptops or desktop. Besides the obvious trend we see in all other developed nation – a sharp increase of mobile usage – the report also revealsContinue Reading
Mobile shopping represents today 30% of all US e-commerce sales, and with 60% of consumers using their smartphones while in a store, the opportunity to scale is impressive. Unlike more patient desktop users, mobile consumers seek fast answers and minimum clicks to get there. Using the built-in cameras and imageContinue Reading
Image recognition, visual search and content classification have been around for a while with various degree of success. With mobile shopping exploding, as well as myriads of photo/video based platforms, it is now at the core of almost any online experience. While Google, Yahoo, Facebook and Microsoft throw millions inContinue Reading
Instagram cracked the restrictive barriers of its iconic square format, announcing to the world that it intends to remain the dominant platform of the visual content world. Initially created so that the every picture could be seen full screen on any device and any orientation, the square frame also incidentallyContinue Reading
The fundamental goal of visual tech should be reducing friction on how we interact with the world. Success will be measured on how easily we can pass from one function to the other with minimum active input. A few years ago, while working on the development of a Saas, the everlastingContinue Reading