When Content Trust Becomes a Strategic Asset There was a time when an image’s value was judged by its beauty, originality, or timeliness. Today, a growing portion of its value rests on something far more fundamental: whether we can believe it. From AI‑generated product shots slipping into online catalogs, toContinue Reading
As the EU AI Act’s obligations for general-purpose AI models take effect, the age of opaque training data and untraceable outputs is drawing to a close. The Shifting Sands of AI Regulation The era of unregulated AI development is coming to an end, at least in Europe. As generative AIContinue Reading
When MANGO launched its first fully AI-generated ad campaign last year, it made headlines: one of the first major fashion brands to swap models and sets for pixels and prompts. But now it’s gone a step further. This time, it’s not just campaign visuals or aspirational lookbooks. MANGO has begunContinue Reading
As generative AI continues to infiltrate everything from smartphone cameras to image editors, one deceptively simple question remains unresolved and increasingly urgent: How much AI involvement is enough to call something AI-generated? It is not just a technical question or a legalContinue Reading
Copyright is a Pillar of Provenance Copyright isn’t just a legal mechanism—it’s also a system of traceability. When a piece of content is protected by copyright: Its origin is clear (who created it, when, and under what rights). Its chain of custody can often be reconstructed (via licenses, credits, metadata,Continue Reading
More and more businesses are waking up to a critical risk: manipulated visual content can inflict lasting damage on brand reputation, customer trust, and ultimately, the bottom line. What was once primarily a concern for news organizations has now become a pressing issue for any company using images and videoContinue Reading
A Market on the Brink The proliferation of generative AI has ushered in a transformative era in visual content creation. Capable of producing photorealistic images from text prompts in seconds, tools like Midjourney, DALL·E, and Adobe Firefly are reshaping how businesses and individuals source images. By August 2024, 39.5% ofContinue Reading
By now, we’ve all heard the stories: generative AI devours copyrighted content for breakfast. And while there’s been a lot of noise, little to nothing has been done about it. Photographers and videographers keep uploading their images online—easy pickings for scrapers—while lawmakers stand frozen, terrified that regulating too hard mightContinue Reading
In the fast-paced world of online retail, visuals aren’t merely a factor—they’re decisive. As e-commerce continues to dominate consumer habits, the way products are photographed, edited, and displayed has become an urgent priority. But beneath the surface, a quiet revolution is underway. The recent Photoroom report, Clothing Photography and PhotoContinue Reading
Creativity has long been considered a uniquely human trait. From art and music to literature and photography, our ability to generate something from nothing has been a defining characteristic. But there will come a time when an AI, housed in a body of metal and circuits, will dip a brushContinue Reading