The Trust Problem We Face There was a time when a photograph could be trusted to speak for itself. Today, that trust is fractured. The rise of generative AI, synthetic media, and seamless visual manipulation has obliterated the once-solid foundations of visual truth. In response, the industry has rushed toContinue Reading
The industry finally stopped theorizing and started building the infrastructure to preserve truth itself We’ve reached the inflection point. Not the one we’ll read about in retrospect, but the one happening right now—where the exponential flood of AI-generated content threatens to drown out any meaningful signal of authenticity. The WorldContinue Reading
As the internet evolves into an AI agent repository database, filled with text, images, videos, and sounds specifically built to be used and consumed by AI systems, we can envision a segregated internet area solely reserved for real human beings, where access is predicated on proving one’s humanity through increasinglyContinue Reading
As the EU AI Act’s obligations for general-purpose AI models take effect, the age of opaque training data and untraceable outputs is drawing to a close. The Shifting Sands of AI Regulation The era of unregulated AI development is coming to an end, at least in Europe. As generative AIContinue Reading
Copyright is a Pillar of Provenance Copyright isn’t just a legal mechanism—it’s also a system of traceability. When a piece of content is protected by copyright: Its origin is clear (who created it, when, and under what rights). Its chain of custody can often be reconstructed (via licenses, credits, metadata,Continue Reading
A Market on the Brink The proliferation of generative AI has ushered in a transformative era in visual content creation. Capable of producing photorealistic images from text prompts in seconds, tools like Midjourney, DALL·E, and Adobe Firefly are reshaping how businesses and individuals source images. By August 2024, 39.5% ofContinue Reading
By now, we’ve all heard the stories: generative AI devours copyrighted content for breakfast. And while there’s been a lot of noise, little to nothing has been done about it. Photographers and videographers keep uploading their images online—easy pickings for scrapers—while lawmakers stand frozen, terrified that regulating too hard mightContinue Reading
The European Union’s Copyright Directive, specifically its contentious Article 17, was supposed to revolutionize the relationship between online platforms and rights holders. It was going to close the value gap and make social media platforms finally take down or pay for all the copyrighted content they were up to now,Continue Reading
The announcement of the Shutterstock-Getty Images merger landed like a crack of a whip in the stillness of the desert. With the New Year barely underway and much of the world’s attention focused on global politics, the news caught everyone by surprise—though not for long. The stock photo industry hasContinue Reading
Graphic design is transforming thanks to new innovations in Artificial Intelligence (AI) by providing tools that enhance both creativity and productivity. Yet, as AI becomes a more integral part of the design process, it introduces significant ethical concerns that must be addressed. How Bias Surfaces in AI-Generated Content TrainedContinue Reading