Some place its origin to mystic Egyptians trying to capture the quintessential field of vision while others are convinced that it has a mathematical relation to the golden ratio so favored by  renaissance artists. But in reality, it is nothing of the sort. The creation and subsequent standardization of theContinue Reading

Everyone agrees that VR is the next big opportunity in the consumer tech industry. Goldman Sachs estimates the market to yield $60 billion by 2025, with almost a 50/50 split between hardware and software.  It is currently a giant land grab, where companies are positioning themselves, launching headsets, cameras, platformsContinue Reading

Considering the anticipation, VR has a lot to live up to. And with companies like Samsung or Facebook leading the charge, it is poised to enter people’s lives with big fracas. But, however cool the technology appears to be, it has yet to convince that it can take a predominateContinue Reading

The 2015 year ends pretty much as it started. Some promises were delivered, some fell short. At least for now. With mobile continuing to dominate as the number one gateway to the online experience and visual being its strongest appeal, one would have thought that visual tech would have explodedContinue Reading

Between VR lurking around the corner and users eager to enhance their visual experience beyond the flat 2 D photo lies a vast landscape of opportunities. One that Paris- based company Photonomie is jumping to occupy with the introduction of its real-time photo stitching app. Far beyond the horizontal panoramaContinue Reading

Our relationship with the camera, the lens and the image is evolving. The static stance of capturing a moment in a photograph is still there, but this is rapidly changing. With the help of new emerging technologies, photography is becoming ubiquitous and pervasive. The advent of machine vision, deep learning,Continue Reading

Unbeknownst to social media fanatics, they are being watched. With billions of photos shared daily on a variety of social media, a giant opportunity has opened up for brands to stealthily  track how consumers interact with their products or services.  Advances in content recognition has made logo detection within vastContinue Reading

It’s been a devastating couple of weeks for on-line advertising: First Apple threw oil on the ad blocking  fire by releasing iOS9 with advertising blocking features. Then, it was just revealed that over half ( 55.5%) of all online advertising spending is shared between Facebook, Google, Twitter and Linkedin. AndContinue Reading

A recent study published by in-image advertising company GumGum and  brand resource company Brand Innovators reveals that brand marketers are just about to pour millions of dollars into the  existing channels of visual web while as well as experiment with new solutions. It is not a surprise since all the elementsContinue Reading