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Walk into a camera store today and notice what’s actually on the shelves. A Leica Q3 next to an iPhone 17 Pro next to a Matterport Pro3 next to an Insta360 next to a Fujifilm Instax. These aren’t variations of the same product. They aren’t competing for the same buyer.Continue Reading

Photographer holding a professional camera ready to shoot, emphasizing the importance of photos in v.

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For a long time, videos have been heralded as the Next Big Thing, the capture format that was going to replace still photography.  But technology disruption often progresses more slowly than one might think. Or much faster than one might think. Or ends up stopping dead in its tracks. So whereContinue Reading