You used to prove your identity with a password. Now you need to prove you’re not synthetic. The alarm bells started ringing in Hong Kong when an employee transferred $25 million to fraudsters during what appeared to be a routine video conference with colleagues and the CFO. The twist? EveryoneContinue Reading
Six years ago, a group of concerned publishers and a formidable creative software company, well-versed in the manipulation of digital content, joined forces to develop what may be the most important and underestimated standard of this generation. Ironically, this was before the rise of Generative AI. Since then, three summitsContinue Reading
More and more businesses are waking up to a critical risk: manipulated visual content can inflict lasting damage on brand reputation, customer trust, and ultimately, the bottom line. What was once primarily a concern for news organizations has now become a pressing issue for any company using images and videoContinue Reading
In the fast-paced world of online retail, visuals aren’t merely a factor—they’re decisive. As e-commerce continues to dominate consumer habits, the way products are photographed, edited, and displayed has become an urgent priority. But beneath the surface, a quiet revolution is underway. The recent Photoroom report, Clothing Photography and PhotoContinue Reading
What if every photograph that could ever be taken already exists? Not in the sense that someone has already captured them, but in the sense that they are all possible, waiting to be revealed. How AI Generates Images: Deconstructing and Reassembling Reality Generative AI doesn’t “copy” images from its trainingContinue Reading
In today’s hyper-connected world, we’re facing an unprecedented deluge of digital content. From photos and videos to articles, books, and music, the sheer volume of available material is staggering. But what happens when there’s simply too much content? The Content Explosion: By the Numbers To truly grasp the scale ofContinue Reading
Major tech companies like Google, Meta, and OpenAI are labeling AI-generated images as “AI-generated” to distinguish them from authentic photos. These labels support the C2PA standard which is gaining industry support, emphasizing transparency for consumers and protection against deceptive imagery. An upcoming panel will discuss the effectiveness and future of these labeling practices, although the system isn’t foolproof due to the potential to manipulate image metadata. The industry is also exploring AI detection tools as another method to identify AI-generated content.Continue Reading
Deepfake technology struggles with the uncanny valley not just in visuals but in narrative believability. Effective deepfakes are subtle, avoiding suspicion by mimicking mundane reality. The major challenge for deepfakes, as illustrated by elections and AI-generated images, lies in crafting convincing stories, not just in visual realism. Education helps people discern truth, highlighting the need for vigilance in the face of potential misuse of digital manipulation.Continue Reading
Last week, Lightricks CEO Zeev Farbman candidly shared how AI is impacting Lightricks’ photo editing app business. For one, AI tech makes some of the work that used to require specialized software and expertise trivial, according to Farbman in last week’s interview with Axios. “It’s clearly a complete game-changer, meaningContinue Reading
“Protect your content integrity and mitigate the impact of image manipulation with proactive response mechanisms. Learn how companies are tackling the challenges of eroding trust in visual content. Act now to safeguard your brand’s reputation and reliability.”Continue Reading