Until now, you have been the author of your own life. Not in the romantic sense — you don’t control everything that happens to you. But you controlled the telling. What you revealed and to whom. What you let recede into memory and what you chose to carry forward. TheContinue Reading

AI Content Labeling for Social Platforms.

India has implemented a new rule mandating media platforms to label AI-generated content and retain metadata, effective February 20. This regulation reflects a broader trend alongside similar policies in China and the EU, emphasizing the importance of metadata for compliance and authenticity. Platforms must adapt quickly to avoid penalties.Continue Reading

The quest for content authenticity amidst generative AI has led to various solutions, primarily blockchain and centralized platforms. However, these often create access barriers, undermining true distributed trust. Effective trust infrastructure needs universal accessibility, avoiding monetization that limits access. Solutions must resist becoming rent-seeking mechanisms, ensuring long-term and equitable verification systems.Continue Reading

Bust sculptures and vintage books in a historic library setting.

      The promise is seductive: generate product photography in seconds, automate image editing at scale, produce marketing visuals without the overhead of traditional production. Generative AI tools for visual content have moved from experimental curiosity to operational necessity faster than most compliance frameworks can adapt. If your organizationContinue Reading

What happens when images no longer need to be real, but still demand authority? When the BBC, the State Department, or Apple publishes an AI-generated image, viewers trust it. The label saying “AI-generated” doesn’t change that. If anything, the label reinforces trust – it shows the institution isn’t hiding anything.Continue Reading

Collection of nine classic film cameras showcasing retro design and craftsmanship.

The End of Visual Evidence It’s a few years from now. A photo surfaces of something that matters: a protest, an accident, a natural disaster. You watch it. You feel something. You assume it’s fake. You scroll past. The photograph might be real. Someone might have captured a genuine momentContinue Reading

Colorful photography prints highlighting artistic expression and industry trends.

AI Everywhere, But Not All the Time Every October in San Francisco, where robot taxis are busily roaming the streets, something peculiar happens. The photography industry’s old guard—print manufacturers, stock agencies, software makers—sits down with its new blood: the brilliant engineers building AI-powered photo services, mobile apps, editing tools, andContinue Reading

So, What Do We Mean by “Authentic”? The word has been bounced around a lot lately. Understandably. But under different keyboards, it means entirely different things. We’re using one word for two very different ideas. The “Authentic” Feeling Who talks about authenticity? Marketers. They are painfully obsessed with connecting withContinue Reading