In between the real world and the digital world is Catchoom. The 3-year-old Spanish company, born from the creative mind of Augmented Reality pioneer David Marimon, offers developers the tools to automatically link what users see to, among other things, products they can buy online. Using advanced Image recognition and Augmented Reality, it automatically answers the question:” what I am looking at? ” with virtual answers. Since Sandler Research recently forecasted the Global Mobile AR market to grow at a CAGR of 96.52 % over the period 2014-2019, naming Catchoom as one of its key player, we had to sit down with co-founder and CEO David Marimon to learn more:
– A little about yourself, what is your background ?
I am the former Project Manager of Mobile Augmented Reality and Contextual Services at Telefónica R&D. I have a Ph.D. in Computer Vision and Augmented Reality from EPFL, Switzerland. I have been asked to speak at leading industry events including CES 2014 and have spoken at Augmented Reality Meetups in New York and Barcelona, MWC 2011, 2013 and 2014. I am considered an AR pioneer with more than 11 real years under my belt.
– In a few words, what is Catchoom and what does it solve?
– So Catchoom is in part a visual product search. It is becoming a crowded space. What makes you different from other companies like Slyce or Cortexica?
– Catchoom uses Image matching vs content recognition. Why the preference?
– How many active apps use Catchoom overall today? in which countries ?
– Who is your target user?
– Catchoom offers the possibility to do a complete visual search off-line. You can’t possibly have all products in a database downloaded to a user’s phone. How does this work ?
– Catchoom also offers a AR engine. Is your target Google glasses apps and similar devices ? Aren’t you worried about their lack of traction?
– Your company has offices in Spain, California and Australia. What is the breakdown and what are the benefits ? Are engineers better in Spain ?
– What would you like to create for Catchoom’s customers that technology does not yet allow you to build.
Author: Paul Melcher
Paul Melcher is the founder of Kaptur and Managing Director of Melcher System, a consultancy for visual technology firms. He is an entrepreneur, advisor, and consultant with a rich background in visual tech, content licensing, business strategy, and technology with more than 20 years experience in developing world-renowned photo-based companies with already two successful exits.