92.6% of people say the visual dimension is the #1 influencing factor affecting their purchase decision (over taste, smell, etc.)

92.6% of people say the visual dimension is the #1 influencing factor affecting their purchase decision (over taste, smell, etc.)Continue Reading

92.6% of people say the visual dimension is the #1 influencing factor affecting their purchase decision (over taste, smell, etc.)

Author: Paul Melcher

Paul Melcher is a highly influential and visionary leader in visual tech, with 20+ years of experience in licensing, tech innovation, and entrepreneurship. He is the Managing Director of MelcherSystem and has held executive roles at Corbis, Gamma Press, Stipple, and more. Melcher received a Digital Media Licensing Association Award and has been named among the “100 most influential individuals in American photography”