The truth about your photo organizations is that they have either no idea what they are talking about or they have no idea what they are doing. Either way, they are slowly becoming obsolete and useless.
Take PACA for example. The Picture Archives Council of America is preparing for its next international meeting to be held in New York sometime in October of this year. One of the panel they have organized for their members is called What Role Will Technology Play With New Business Opportunities?.
I had to read it twice. Does it say will ? Like in the future will ? Has anyone at PACA looked around and noticed what is already going on here and now ? How technology is running their business already. For an industry that currently runs 95% on technology ( it always did , by the way) it is a weird panel to have. But this is not the worst part.
The worst part is that they are excited to announce that they have secured the participation of Ben London/Executive Director, Northwest, of the Recording Industry Association of America (RIAA). Now, I do not know this gentleman and I am sure he is a fine person but inviting the RIAA to explain what opportunities exists in technology is like asking a bear what to do in winter.
I wonder what went into the PACA committee’s collective brain who set that up : lets find an industry that has completely missed the boat on new technologies and is currently gasping for air, for what they think about new technologies and opportunities ?
I mean, makes complete sense, no ? The RIAA is now known worldwide for its smooth aptitude to deal with change and a prime example of what the photo industry should do. Let’s see what we can take from the RIAA lessons:
Do nothing and then sue everyone.
Desperately refuse the introduction of new technologies and stubbornly hold on to antiquated business models.
Install technology that alienates your customers so intensively that they prefer to break the law then license anything from you.
When desperation comes, jump on any new business model around and dramatically slash your prices ( think iTunes). Regret your decision 2 years later.
Keep on suing. Maybe that will cover the losses
Alienate you artists until they also leave you for new business models
Merge or die.
Rich (it is a very expensive proposition to attend this congress) and successful PACA members will come from the whole world to listen to this man explain how brilliantly the RIAA has handled technology and new business opportunities. And then, after a few drinks, when all is said and done, everyone will go home with the deep satisfaction that this was money well spend . Some will even dream of a potential merger of the RIAA and PACA, strongly united against the advent of new technologies, new business models and plenty of lawsuits.
Mmm, I wonder why Getty Images decided to sponsor that one event ?
For the latest from PACA, please go here.