Visual brand power

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Social Media opened our eyes to the reality that there is a massive talent pool of photographers that have not chosen the path of going pros. They enjoy taking and sharing photos just for the pleasure while they go on paying for their lives with other, probably more lucrative, occupations. Nevertheless,Continue Reading

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          It was just a question of time. We have repeatedly wrote here about how the current photo licensing model is broken and obsolete . We also explained at full length how image data collection and third-party revenue are the new gold mine. Getty apparently heardContinue Reading

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Today, or yesterday, Google made a little change to its image search engine that could have great consequences. Apparently responding to a blog post by Lessing – the leading advocate for a copyright free world- who was complaining that Bing Images search offered better functionality, Google decided to move theContinue Reading

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The Gods of copyright are satiated . With the recent judgement calling for AFP and Getty Images to disburse $1,2 million to Mr Morel for copyright infringement, they have been offered reverence. Or have they ?Continue Reading

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Publications are no longer the place where photography is consumed, social media is. The so called professional market has become an infinitesimal portion of the marketplace. The big Internet companies have understood it and are waging a take no prisoners battle to control it. They want it all. They wantContinue Reading

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The misconception of the pro photography world is that, without their content, publications, blogs, and other companies cannot be successful. They believe that they are in a position of power in an economy that is rapidly doing without them. True, a decade or plus ago, it was very hard, ifContinue Reading

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This is a guest post by Paul Harris :   Dear Mark Zuckerberg,   I hope this note is read by you and all of your tech company friends, who will take note that regarding a photograph, “If you generate revenues on it, around it, relating to it, we want a pieceContinue Reading

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Amateurs use their cameras as a descriptive tool, making statements like “I was here” or “I had a beer with so and so” while professionals grab symbolic analogues of our sensory and emotional experiences to create a representation. One describes, the other explains.
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There is a popular saying that says there is no such thing as a free lunch. Likewise, there is no such thing as a free photograph. Here is why. Photography could be divided into two actions, taking and sharing. The first act of taking a picture is an act ofContinue Reading

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            In our society, if we are not rewarded, or punished, we don’t comply. Honor or respect are not strong enough compensations to be accepted as rewards. Probably because they are not public enough, meaning that, besides the person you respected, no one else willContinue Reading