In our weekly newsletter, we looked at how Apple is ingeniously using Facebook to help launch and support their new visual format called Live Photos. However, there is a bigger picture appearing here, one that is surreptitiously putting the social media giant at the center of the online visual experience, whether familiarContinue Reading
A recent study by Ofcom called “The communications market report” bubbles up a flurry of data regarding UK’s usage of communication devices, whether TV, tablets, smartphones, laptops or desktop. Besides the obvious trend we see in all other developed nation – a sharp increase of mobile usage – the report also revealsContinue Reading
Mobile shopping represents today 30% of all US e-commerce sales, and with 60% of consumers using their smartphones while in a store, the opportunity to scale is impressive. Unlike more patient desktop users, mobile consumers seek fast answers and minimum clicks to get there. Using the built-in cameras and imageContinue Reading
Image recognition, visual search and content classification have been around for a while with various degree of success. With mobile shopping exploding, as well as myriads of photo/video based platforms, it is now at the core of almost any online experience. While Google, Yahoo, Facebook and Microsoft throw millions inContinue Reading
The fundamental goal of visual tech should be reducing friction on how we interact with the world. Success will be measured on how easily we can pass from one function to the other with minimum active input. A few years ago, while working on the development of a Saas, the everlastingContinue Reading
Despite overwhelming evidence, marketers are slow to fully embrace visual tech. A report we publish last week shows that CMO’s and their teams are poorly equipped to take advantage of the public insatiable thirst for visual content. Not all is bleak, however. Figures show that as a huge majority, marketers plan to substantiallyContinue Reading
You wouldn’t think about it this way, but Wall Street tends to be highly emotional and jittery when it comes to stock photo licensing. When companies with voracious growths – anything above 30%- show any signs of slowing down, it starts running for cover. The reason is very simple: theContinue Reading
New camera technology that reveals the world through the eyes of animals has been developed by University of Exeter researchers. The details are published today in the journal Methods in Ecology and Evolution. The software, which converts digital photos to animal vision, can be used to analyse colours and patterns andContinue Reading
In the silence of mid-summer, the Copyright hub launched its first practical initiative. For those who do not know, which is the vast majority of everyone reading this, the Copyright Hub is the brainchild of the UK effort to help drag copyright legislation into theContinue Reading
A picture may be worth a thousand words, but marketers have not turned a strategic lens on optimizing the return from their visual media content investments. While 65 percent of senior marketing executives believe visual assets are core to how their brand story is communicated, a scant 27 percent haveContinue Reading