About Kaptur
Tracking the Evolution of Visual Technology Since 2013
Founded in 2013 by visual media strategist Paul Melcher, Kaptur.co is the first publication dedicated entirely to the fast-growing world of Visual Technology—the tools, platforms, and innovations that shape how we create, share, and experience visual content online.
At a time when visuals power everything from social media and e-commerce to journalism, marketing, and the metaverse, Kaptur offers deep, forward-looking coverage of the technologies behind the image. Our mission is simple: to give visual tech the focused attention it deserves.
What is Visual Tech?
Visual tech encompasses all technologies that enable or enhance visual experiences:
– AI-generated media
– Computer vision and image recognition
– Augmented reality (AR) & virtual reality (VR)
– Visual search and in-image advertising
– Content authentication and provenance
– Creative tools, mobile apps, and digital asset platforms
What We Cover
Kaptur delivers news, analysis, and original commentary on the companies, creators, and code driving the future of visual media. Topics include:
– Startup funding, launches, and exits in the visual space
– Trends in generative AI, visual storytelling, and UX
– The intersection of visuals with copyright, ethics, and content governance
– Exclusive interviews with founders, innovators, and thought leaders
– Insightful breakdowns of product strategy, regulation, and market shifts
Who Reads Kaptur?
Our readers range from tech investors and media executives to product designers, AI developers, and professional creatives—anyone interested in how visuals are reshaping digital life.
Why It Matters
Visual content isn’t just decoration—it’s infrastructure. And as the web is image-first, Kaptur is here to report, analyze, and make sense of the technology that powers our visual world.
Kaptur: Where Visual Tech Gets Covered.
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