Today, in honor of Getty images being the first one to launch a totally useless Ipad App ( I thought these things were reserved to Corbis ), we will share with you a few of the expressions heard or read, invented by corpocrates ( or wannabees) wanting to sound intelligent,  that are supposed to replace the words “Photography” or “Photographer” :

“Compiled  using lens-based imaging technologies” ( That is a photograph)
“Digitally captured  visual wavelength ” ( Ditto)
“Data Sensor light recorder. ” (DSLR)

or a variation..
“Digital light sensitive recorder”.(DSLR)

“Content provider” ( that’s a photographer. Expression coined by the suits at Corbis)

“Legacy data” ( That is mostly used by Digital Asset Management companies)

“Digital asset” ( Another one coined by the Seattle suits)
‘Photography’ for me,” he wrote, “denotes a wide range of imaging practices … dialectically enmeshed with the construction of practical reality
“sight machine” for the coalescence of imaging devices and their data that digital technology has permitted. ( this one is special to me)

“manufacturer of digital files ” ( that is also for photographers or photo agencies)

Why is Getty Images Ipad useless you may still ask. Well, because the Ipad was designed to have the best browsing experience, thus allowing anyone to use the website perfectly well. Of course, you can’t shake it to get a random search like their app does, but I am not sure that is a very demanded tool. I am glad you asked.

Now, an I- “Pad,Phone, Pod ” that could randomly find expertly pseudo complicated expression to replace “photograph” or “photographer’, that would be really cool, no ?

Author: pmelcher

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