Dropbox

DropBook, TwitFace, what is it going to be ?

We all know that photos are key to engagement. Tech companies know it, but more important, the advertising world knows it. And although no one has fully mastered its potential, everyone knows that photography is the most important asset of the web today. That is why, more and more, we see a converging effort by tech companies to become the center of our photography life. Whomever controls your photo stream, controls your social life. The battle has raged between Facebook and Google + to be…

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Shutterstock's road block

Shutterstock taking a beating ?

If anything, Getty Image announcement that they now offer free embed-able images has put a huge road block in Shutterstock growth path. Ever since the announcement a month ago,  Shutterstock has taken a beating on the stock market. From a high of $100, it has now fell below $60, lower than it was before their Q4 earnings call. Even while ceo and founder Jon Oringer claimed that it would not affect Shutterstock earnings, investors do not seem so sure. Where does the truth lie ?…

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The anti flickr

Funding the anti- Flickr

Imgur newly announced massive round of funding ( $40 Million by Andreessen Horowitz) is a captivating shot at the bow of the photo tech world, and here’s why: Practically unknown outside the geek and nerd world, Imgur is not your traditional photo sharing platform because it has nothing to do with photography. Users do not go on Imgur to look at pretty images, or to review last night party or even post photos of their latest vacation. Rather, it is a photo hosting site for…

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Mobile first

Mobile first, Mobile only

Let’s face it. The next successful photo tech company will be mobile first and mobile only. The key mistake most photo tech companies are currently making is trying to monetize on the laptop web. Besides traditional media, this is no longer the place where people  consume images. They want to take, alter, share and view images on their mobile devices. Twitter knows this and it’s recent new feature release is proof. One can now put 4 images in a tweet, viewable immediately in a feed, as…

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The value behind

THE VALUE BEYOND THE TRANSACTION

The traditional image licensing business is a transactional one. Historically, the management of rights was considered to be an ongoing service, but with royalty free models eclipsing rights managed volumes, this is of little to no value for today’s image buyer. All value is wrapped up in the transaction: image rights and metadata are pre-vetted, and those are the most important and critical components to the product. Consumers are buying a license – not an image – and that license makes warranties of accuracy that assuages…

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Grand Canyon_South Rim Marketplace_2714

The Marketplace Lure

Social media photo platforms, rising in numbers from the dual pull of Instagram $1 billion acquisition  and people’s insatiable appetite for  mobile photography, are facing a complicated maturity issue:  How to monetize without defection ? The first step of all social media photo platform is to gain traction by gaining market share. Here, all the models are the same : using the network effect, grow your users base to a comfortable number ( usually in the millions active users) by offering them a set of…

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Flickr buddies rememe 2.0

Getty / Flickr calls it quits

Busy week for Stock photography behemoth Getty Images. After opening up half of its images to free embedding, making a partnership with EyeEm, they have now announce that they are terminating their deal with Flickr. What does this mean ? On an individual level, photographers from Flickr who have images on Getty will continue to be represented by Getty according to their agreement. However, Getty will not continue to mine Flickr for new photos or photographers.  Instead, they recommend Flickr users to pick up the…

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Freedom

35 millions images for free

        It was just a question of time. We have repeatedly wrote here about how the current photo licensing model is broken and obsolete. We also explained at full length how image data collection and third-party revenue are the new gold mine. Getty apparently heard and is now applying. (If you want to read how it works, there is a great full explanation here) Getty Images announcement today that it has put 35 Million of its 80 million images up for free is…

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ellen degeneres oscar selfie

The selfie heard all around the world

The most seen picture of last night’s Oscars was not neither taken by a Dslr, nor a professional photographer and was not published (at first) in any publication. It was a selfie taken on a Samsung Note 3 by an actor and published on Twitter. If any one needed a confirmation of where photography is heading, last night was a prime example. Relegated to taking full length fashion shots behind barricades, or shooting the stage from a balcony, pro photographers were by far outclassed by…

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Vessel underway, possibly the training ship MERSEY

The content or the vessel

Photo app EyeEm announcement today that it will be opening an image licensing database made of photos submitted by its users brings an interesting though to the photo tech space. Considered by many as the gentle Instagram’s – its ToS does not attempt a copyright grab- it has managed to carve itself a respectable area in the very crowded space of the phone app with a sharing network. Being a free app, it is now trying to find a revenue model that preserves its photographer/contributor…

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