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Three technologies that will dominate the visual tech sector in 2024

In a society where visuals are not just omnipresent but foundational to our communication, the year 2024 marks a significant milestone in the evolution of how we perceive and interact with digital imagery. The emergence of groundbreaking technologies is reshaping the very fabric of visual expression and comprehension. These innovations, while varied in their mechanisms and applications, share a common goal: to redefine the limits of what can be visualized, created, and experienced. They are transforming the landscape of visual content creation, merging the physical with the digital in unprecedented ways, and bringing forth new dimensions in 3D modeling and rendering.

This shift is not confined to the realms of art and entertainment; it permeates every facet of our visual-driven society, from the way we learn and entertain ourselves to how we conduct business and engage with the world. As we delve into the nuances of these technologies, we uncover their profound potential to revolutionize industries, redefine creativity, and alter our visual narrative. The future they promise is not just one of enhanced visual realism or immersive experiences; it’s a future where our very perception of reality is augmented, enriched, and, perhaps, fundamentally altered.

1. Generative AI in visual content: Generative AI, which includes technologies like DALL-E, GPT-4, Bria, and others, is revolutionizing the field of visual content. These AI models can create images, videos, and interactive media based on textual descriptions or other inputs. 2024 will see the full maturation of some aspects (text to image) and the quick evolution of others ( text to video). In the process, businesses and jobs will be transformed dramatically.

This could end up being the year …. ©Apple

2. Extended Reality (XR) – Virtual Reality (VR) and Augmented Reality (AR) : XR technologies are creating immersive experiences in gaming, education, and professional training. They blend the physical and digital worlds, offering new ways for interaction and visualization. The launch of Apple Vision will rejuvenate and fuel a space that will also greatly benefit from generative AI ( see above) and NeRF/Gaussian Splatting (see below).

3. Neural Radiance Fields (NeRF) and Gaussian splatting: NeRF represents a breakthrough in 3D modeling and rendering, creating highly realistic 3D scenes from 2D images. It’s particularly influential in virtual reality, film production, and architectural visualization. Gaussian splatting is a technique used in computer graphics and visualization. It’s particularly relevant in rendering applications, including those in scientific visualization, where it’s used to create smoother and more accurate representations of data.

These technologies are not just elevating the realism in virtual spaces but are also crucial in applications ranging from e-commerce, advertising, media, film production to scientific visualization. As these technologies continue to evolve and intersect, we can anticipate a future where the lines between physical and digital realities become increasingly blurred, leading to innovative applications that we are just beginning to imagine.


Author: Paul Melcher

Paul Melcher is a highly influential and visionary leader in visual tech, with 20+ years of experience in licensing, tech innovation, and entrepreneurship. He is the Managing Director of MelcherSystem and has held executive roles at Corbis, Stipple, and more. Melcher received a Digital Media Licensing Association Award and is a board member of Plus Coalition, Clippn, and Anthology, and has been named among the “100 most influential individuals in American photography”
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