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The next big Thing

The next major disruption  in the photo world will be individual licensing. The ability for any individual to license images directly.

There are a few forces pointing in  that direction.

Professionals already have platforms like Photoshelter or photographers direct. But those require a collection of images to be relevant. With companies like or, we already see the emmergence of tools that let any image creator directly get revenue from their images, even if it is only one or two.

Getty has been fighting this trends by cutting deals with photo sharing platform like Flickr but for how long ? Those who license via Getty do not appreciate the very low commission rate they receive and since they  are already contacted by image buyers directly, can easily jump ship if offered other solution.

So what will be the effect ? While, like today everyone is a publisher, tomorrow, everyone will be a photo agency capable of licensing their images with on click from anywhere. They might license only one image a year each but mutliplied by millions worlwide, they will seriously impact the photo licensing world.

Author: pmelcher

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