There’s a definitive symbiosis between visual tech and digital marketing: Not only is vision the primary sense used when making a buying decision, it is also the most efficient in tracking and deciphering a consumer’s path to the critical buy impulse. While brands might not have yet adopted the rapidContinue Reading
With the new year comes the predictions. However, this year, instead of trying to predict what will happen, we prefer to take aim at what we see will be the top major trends in the visual space. We limited ourselves at five in an effort to be succinct and we pickedContinue Reading
We’ve all witnessed a scene like this: a toddler inspects a magazine and taps the paper, expecting to see a larger version of her favorite photo appear, just as it does on her smartphone. Soon, she’ll also expect the ability to navigate that photo – or video – from allContinue Reading
VR is all the rage these days, with much attention focused on innovative professional VR content and the high-end tools needed to create it. However, The User-Generated VR Revolution, a new study by Suite 48 Analytics, hosts of the annual Mobile Photo Connect conference, , thanks to the many innovative VR camerasContinue Reading
Light Field photography has been around for a while and no other company has been more associated with its development than Lytro. First on the market with a consumer camera, and then a pro version, it has paved the uncharted territory of the promising technology. Restrained by a proprietary imageContinue Reading
Everyone agrees that VR is the next big opportunity in the consumer tech industry. Goldman Sachs estimates the market to yield $60 billion by 2025, with almost a 50/50 split between hardware and software. It is currently a giant land grab, where companies are positioning themselves, launching headsets, cameras, platformsContinue Reading
Considering the anticipation, VR has a lot to live up to. And with companies like Samsung or Facebook leading the charge, it is poised to enter people’s lives with big fracas. But, however cool the technology appears to be, it has yet to convince that it can take a predominateContinue Reading