Photo app developers can monetize their apps in a variety of ways, such as by charging for the app, placing ads, selling photo print products, or offering extra features through in-app purchasing (IAP) options. For our recently published we took a deep-dive into the IAP patterns of the top-ranking appsContinue Reading
With the number of photo and video apps on the market still rapidly growing (currently at 78,000, more than twice as many as two years ago), the question is: what competitive advantages characterize the current breed of top-ranking photo and video apps? Who are they, what is their main useContinue Reading
What if consumers were no longer doomed to drown in their ever-growing pool of photos? What if they could easily find the photos they care about in a matter of seconds? These are the core questions addressed in the new “Photos at your Fingertips” study, conducted by mobile photo researchContinue Reading
A recent study published by in-image advertising company GumGum and brand resource company Brand Innovators reveals that brand marketers are just about to pour millions of dollars into the existing channels of visual web while as well as experiment with new solutions. It is not a surprise since all the elementsContinue Reading
While the numbers are familiar – 1.8 billion images uploaded daily, over a trillion in a year – what they hide is not. A recent study by Kodak Alaris ( unfortunately only limited to the UK) shows that the vast majority of photos taken are never processed and worse, endContinue Reading
A recent study by Ofcom called “The communications market report” bubbles up a flurry of data regarding UK’s usage of communication devices, whether TV, tablets, smartphones, laptops or desktop. Besides the obvious trend we see in all other developed nation – a sharp increase of mobile usage – the report also revealsContinue Reading