Category Archives: study

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Study shows Visual Web about to explode

A recent study published by in-image advertising company GumGum and  brand resource company Brand Innovators reveals that brand marketers are just about to pour millions of dollars into the  existing channels of visual web while as well as experiment with new solutions. It is not a surprise since all the elements of a perfect storm seem to be converging. The good old days of volume-based programmatic  advertising  faces the double threat of declining engagements (now at 0.06% CTR for banners) and the rise of ad blockers,…

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The dark world of mobile photography

While the numbers are familiar – 1.8 billion images uploaded daily, over a trillion in a year – what they hide is not. A recent study by Kodak Alaris ( unfortunately only limited to the UK) shows that the vast majority of photos taken are never processed and worse, end up being lost forever. While there are many reasons for this, it is interesting to note that the size of the photo universe is probably 5 times bigger than anyone believes, even if most of…

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Study reveals UK visual tech habits

A recent study by Ofcom called “The communications market report” bubbles up a flurry of data  regarding UK’s usage of communication devices, whether TV, tablets, smartphones, laptops or desktop. Besides the obvious trend we see in all other developed nation – a sharp increase of mobile usage – the report also reveals some interesting usage habits, particularly in the visual tech space. We expose some of the most significant findings: Despite its multiple uses, the smartphone remains primarily a communications device. Almost three-quarters (72%) of the time…

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