Category Archives: Snapchat

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From snapshots to narratives

We are entering what seems to be the next phase in image management. Taking a cue from the formidable amount of images taken each day by individuals, photo hosting sites are realizing that storing and displaying images one by one as they arrive is no longer enough. Because it has become so easy to take pictures, people photograph too much and have no time, or desire, to edit them  making viewing them later a somewhat painful experience. Organized, curated, re arrange, and packaged, they can…

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An app is not a business

As the mobile market is exploding, it is time to mark a pause. Daily, we see new apps being launched with the not so secret hope that it will gain enough adoption to be sold to a cash fat company. The issue here is that Let me explain. A camera app, for example, just adds some feature to the phone. Once downloaded X number of time for $2.99, it has no financial revenue. People pay to add those features to their phones once and that’s…

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New trend alert : The Brand photo app

A new trend is starting the emerge in the photo tech space : brand photo apps. In an effort to capitalize on the photography craze infecting all smartphone users, more and more brands are creating their own photo app. Having a strong visual presence on hip photo platforms like Instagram, Pinterest or even Facebook and Twitter is a must for brands who want cheap yet effective marketing. However, those platforms offer a variety of challenges for them: Cost : What was once free – posting…

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photo by Margot Gabel :https://www.flickr.com/photos/-mrgt-/

10 questions to a CEO : Exposure

On our continuous  journey to discover new ideas, concepts  and content around photo and technology, we recently fell* on a very well written blog post that described photo sharing in 3 major historical waves ( the bank accounts, the social networks and the meaningful experiences).  Intrigued and curious, we reached out to its author, Derek Powazek, who happened to have a much longer story to tell. Because his path mimics the evolution of photography and online technology, we sat down and asked him a few…

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Photo by https://www.flickr.com/photos/kalexanderson/

Ephemeral vs Nostalgia

Whether it is more noble to have photos disappear immediately after being seen or to have them come back and haunt us after a certain amount of time. It all really started the day Snowden, out of Hong Kong, released files he had grabbed from the NSA confirming what we all already knew : we are being watched. Almost immediately, a flurry of new apps emerged offering users to either hide our  communications or simply erased them. While the former could please some ( the less…

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https://www.flickr.com/photos/chapter3/

Will it beat Instagram ?

We receive a lot of notifications of new photo apps here as well as we scout the internet for news of start-ups with a photographic touch to them. Every time, after testing it, we ask the same question: is it good enough to make people leave Instagram and use this instead?”. The answer is usually no. Why do we use Instagram as a benchmark? For multiple reasons. It is primarily a photo app, it offers editing tools ( filters), storage and has a strong sharing…

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photo by Gisella Klein

Questions to a founder : Lenka

Entrepreneur, investor, artist and photographer Kevin Abosch has just added a new function to his portfolio, app publisher. With the release yesterday  of Lenka, an exclusive high end B/W photo app, he offers everyone the tool to connect with what made photography so appealing: simplicity. No crazy filters, no stickers, “likes“, audio files, no in-app social media. Just the bare essential to take beautiful B/W pictures a la Ansel Adams. If anything, Lenka should appeal to the purist as well as those washed out by the artificial…

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photo by Jerry OConnor

Amazon’s new trick

Let’s be honest, Amazon is not interested in selling phones. Instead, they want you to carry a device that is a constant and direct connection to its store.   See, one of Amazon’s issue is that more and more purchases are mobile and as good as their apps might be, they are still competing with thousands of other apps on both Android and iOS. They are also competing with Apple and Google, owners of the operating systems, both of which have their own stores. So, in…

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Photo by Borja Iza

The photos might disappear but the battle is real

The battle of the ephemeral photo is heating up. At stake is the control of the 500 + million photos exchanged daily on Snapchat, more than Facebook and Instagram combined. Ephemeral photography shows huge potential. Not only because of its vast and growing popularity, but mainly because it mostly reaches teenagers, a $200 to $300 billion/year market in the US only.  Around 30% of 18-29 year old smartphone users use Snapchat compared to 5% for the 30 to 49 year old group. In countries like Norway,…

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This is why Facebook is running scared

Rumors of that  Facebook is about to launch an ephemeral app surfaced late this week end. While it could be surprising for some, especially after the company’s failure in that space emphasised by the recent closure of Poke,  it is actually the least they could do. Here is why it makes perfect sense, and this simple chart shows why : Find more statistics at Statista On a daily basis, Snapchat is leading the race in the most uploaded photos in a  day. Not by much, but…

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