Responding to an increasing demand for reliable insights on the stock photography market, the three top stock photography industry experts, Lee Torrens, Paul Melcher and Amos Struck, have officially launched Stock Photo Insight (http://stockphotoinsight.com), a consulting service providing calls with all three experts simultaneously. In addition, Stock Photo Insight isContinue Reading
The road to editorial supremacy is paved with many dangerous potholes and if Shutterstock wants to succeed in that space, it has to be ready to change the rules. The same way it has done with commercial stock. However, this time, the competition is ready and up in arms. SurpriseContinue Reading
Jon Oringer of Shutterstock said it well: barrier of entry in stock photography licensing today is very low (actually getting lower), barrier to scalability is very high and getting higher. In other words, it is easy to find and regroup content to license (UGC or not). It is much harderContinue Reading
Earlier this week, Mediapost published an article on the rising demand for original content by brands. Citing recent research, the article states that “estimated budgets for producing content have grown steadily from 12.6% two years ago to 23.3%, today — and are on track to surpass 33% by 2017 —Continue Reading