Category Archives: Pinterest

5990712328_ef90a6fd97_brand

New trend alert : The Brand photo app

A new trend is starting the emerge in the photo tech space : brand photo apps. In an effort to capitalize on the photography craze infecting all smartphone users, more and more brands are creating their own photo app. Having a strong visual presence on hip photo platforms like Instagram, Pinterest or even Facebook and Twitter is a must for brands who want cheap yet effective marketing. However, those platforms offer a variety of challenges for them: Cost : What was once free – posting…

Read More »

photo by https://www.flickr.com/photos/macblack/

A brand’s guide to the photo tech

The visual web is here. People discover, share  and buy based on what they see online. Photo are fast becoming the number one way people connect with brands. An evolution smart companies like Nike and Red Bull have fast understood, pouring millions into photography. But thanks to a variety of photo tech start-up, it is now easy and affordable for smaller brands to take full advantage of the visual web. We have compile a short introductory list for those who would like to get their…

Read More »

420574388_b537565658_b

Content marketing and photos

The buzz in the ad world these days is all about content marketing. Why ? With content marketing costs 62% less than traditional marketing and generating about 3 times as many leads, 78% of CMO’s believe it is the future of marketing. (Source:DemandMetric).People spend more online ( ~ 6 hours a day) and large part is interacting with brand created content.There is a crying need for relevant content they can consume. Consumer are not shying away from content generated by brands. In fact, they demand it: 50%…

Read More »

8429398461_9e4261bc4f_z

Curation is not what is used to be

The next big frontier for anyone involved with photography online is content curation.  The value of a company dealing with photography is not in its ability to attract a large amount of content – that is the easy part-  but rather in its ability to create value to the content by carefully and appropriately curating it. The first phase of photography content valuation was to amass as many assets as possible. Companies success rate was measured in how quickly and reliably they could accumulate  a vast amount…

Read More »

Photo by Pierre Mallien

The new photo agencies

Social Media opened our eyes to the reality that there is a massive talent pool of photographers that have not chosen the path of going pros. They enjoy taking and sharing photos just for the pleasure while they go on paying for their lives with other, probably more lucrative, occupations. Nevertheless, the technology world doesn’t see it that way. More and more,  options are appearing, allowing social media images an opportunity to be monetized, whether they like it or not. In the last 3 years  we have…

Read More »

Nike Instagram Page

Brands on Instagram increase their followers 166% in a year

A new study  by SimplyMeasured released this week show some impressive growth numbers for brands on Instagram. The growth of the top 10 brands on Instagram is nothing short of impressive: Companies like Louis Vuitton have grown 401%  from May 2013 to May 2014, currently reaching more than 1,7 million followers . Nike, who trumps them all with almost $4,5 million followers, has grown 223% with only 89 posts during the same period. That’s a post every 4 days on average, much less than your…

Read More »

https://www.flickr.com/photos/27825522@N05/

Pinterest : A toe in the water

And so it starts. First, with a toe in the water . Soon it will be the whole body. Image based social media site Pinterest has just officially announced it’s debut in monetizing its platform via advertising. Similar to Instagram, it is laced  with the words “test” and “beta” everywhere and there is a good reason for that. Like Instagram, Pinterest has a massive source of users ( 34.9 million uniques/month)  accustomed to an ad-free environment. They feel, similar to all social media users, that…

Read More »

lots of objects

Photos are dumb

Let’s face it. Photos are dumb. Without context they don’t reveal much.  While they can be really good at evoking emotions, they are really bad at explaining their content. In fact, without a viewer, an image explains nothing. Let me explain. When confronted with a photograph, we are only able to recognize the items in it because of our memory. We have seen them before, thus we know what they are. Those unfamiliar to us remain unknown.  A photo explains only if you already know the…

Read More »

pinterest

Google testing its Pinterest killer ?

News emerged today that Google is hard at work on a new, somewhat secret bookmarking service. According to Florian Kiersch, a German student who enjoys trawling Google code, the new Chrome feature still being developed will replace Google collections and will be called Google Stars. Google Stars promises to not just save a link, like other bookmarking services, but the whole page, along with images and videos, organising in a searchable visual grid format. Your bookmarks will be saved in a collection format, under a theme…

Read More »

The anti flickr

Funding the anti- Flickr

Imgur newly announced massive round of funding ( $40 Million by Andreessen Horowitz) is a captivating shot at the bow of the photo tech world, and here’s why: Practically unknown outside the geek and nerd world, Imgur is not your traditional photo sharing platform because it has nothing to do with photography. Users do not go on Imgur to look at pretty images, or to review last night party or even post photos of their latest vacation. Rather, it is a photo hosting site for…

Read More »