Wrong move.  A new study just released by Socialbakers reveals that posting photos on Facebook might be the worst idea for brands trying to get attention. The reason ? Facebook algorithms. According to Business Insider who reviewed the study : “The Socialbakers data, which covered 4,445 Brand pages and moreContinue Reading

Before we get too deep into the year, we thought that we would take a breather and look around the numbers a little bit closer. Since we love data around here, we compiled a few easy to digest charts to get a better understanding of the forces at play andContinue Reading

One the strongest emerging trend we have all experienced in the last few years is a massive increase in usage of photography. Not just for the purpose of documenting and remembering events for nostalgia-filled family gatherings but rather to communicate in real-time. In fact, the core foundation of all socialContinue Reading

With 2014 now behind us, it is time to look at the new year with innocent crisp  new eyes, full of hope and wishful thinking. As tradition demands, let’s jump into the prediction bandwagon and look at what the Photo:Tech space will bring  in 2015. 1) The majors will enterContinue Reading

It’s a women’s world, after all.  App analytic company, Appannie, upon releasing a new feature to its  intelligence platform, revealed  that most of the photography apps downloads were done by a majority of women. Photo sharing sites like  Pinterest know this very well already (80% women), as well as InstagramContinue Reading

What happens in the music world does not stay in the music world. In fact, it has always been a precursor and a very good indicator of upcoming trends in other digital media evolution. While last week’s partnership between Apple and the band U2 was mostly covered for its massiveContinue Reading

A new trend is starting the emerge in the photo tech space : brand photo apps. In an effort to capitalize on the photography craze infecting all smartphone users, more and more brands are creating their own photo app. Having a strong visual presence on hip photo platforms like Instagram,Continue Reading

photo by https://www.flickr.com/photos/macblack/

The visual web is here. People discover, share  and buy based on what they see online. Photo are fast becoming the number one way people connect with brands. An evolution smart companies like Nike and Red Bull have fast understood, pouring millions into photography. But thanks to a variety ofContinue Reading

The buzz in the ad world these days is all about content marketing. Why ? With content marketing costs 62% less than traditional marketing and generating about 3 times as many leads, 78% of CMO’s believe it is the future of marketing. (Source:DemandMetric).People spend more online ( ~ 6 hours aContinue Reading

The next big frontier for anyone involved with photography online is content curation.  The value of a company dealing with photography is not in its ability to attract a large amount of content – that is the easy part-  but rather in its ability to create value to the contentContinue Reading