Category Archives: marketing

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Embedding Images: A Contextual Ad Delivery Model?

Embeddable images through online publishers can be a tactic for extending the reach and brand of publishers, who are the direct recipients of its traffic-building and presence. As you allow sharing, your content network grows, as do link-backs and overall web-imprint of a publisher’s site and branding. More often than not, the image owner and publisher are not the same entities. What’s in it for the image owner?            UGC aggregators that welcome the outbound embedding of images from their platform…

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Embedding Images: The Promise of Proliferation, The Tension of Control

             The practice of allowing visual media to be embedded on an external site by an anonymous user has seen widespread adoption (thanks, YouTube), so that any site in the business of publishing content uses it. By allowing readers to share the video/photo itself, and not a page link, it incentives use and reuse by offering bespoke contextualization of the object. Moreover, it gives the source publisher the ability to generate outbound links and traffic data in a more meaningful…

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Surfing The Visual Content Canyon

Remember when Big Data was a problem? Though its origins are somewhat murky, the phrase “Big Data” gained mainstream popularity as shorthand for a set of problems unique to extracting value from massive, complex data sets. Once an ecosystem of tools, research and best practices emerged to manage and make sense of this kind of data, the phrase gradually flipped from negative to positive in connotation. What’s happening right now in the visual content space is eerily similar to what happened with Big Data. Marketers…

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Brand sponsored photography

What happens in the music world does not stay in the music world. In fact, it has always been a precursor and a very good indicator of upcoming trends in other digital media evolution. While last week’s partnership between Apple and the band U2 was mostly covered for its massive release of a free music album, it is important to view it as it might impact the photo tech market. When done properly, an image – or a series of images – can become inseparable…

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10 questions for a founder : Olapic

Not many companies are able to successfully monetize the visual web yet. Many ideas, but not many cash flow positive results. With its Visual Commerce, Olapic is part of those few that have seen their growth match the excitement around photography, especially in the e-commerce space.  We caught up with co-founder and ceo Pau Sabria to find out what has made them successfully ride the wave of social media photography. How was Olapic created and what issue are you trying to solve?  The idea for…

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Content marketing and photos

The buzz in the ad world these days is all about content marketing. Why ? With content marketing costs 62% less than traditional marketing and generating about 3 times as many leads, 78% of CMO’s believe it is the future of marketing. (Source:DemandMetric).People spend more online ( ~ 6 hours a day) and large part is interacting with brand created content.There is a crying need for relevant content they can consume. Consumer are not shying away from content generated by brands. In fact, they demand it: 50%…

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Questions for a founder : Sharalike

While we were exploring Techcrunch Disrupt in New York last week, we were welcomed by two French entrepreneurs based in Boston who showed us Sharalike, an impressively simple yet powerful  app to manage and share mobile photos slideshows: We decide to learn more and sat down with Etienne Leroy, Co-founder, CMO, CPO of Sharalike In a few words, what is Sharalike ? Sharalike’s technology was designed to revolutionize photo and video sharing through its simple, one-stop-shop approach. Within seconds users can store, sort, enhance, create and edit…

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Questions for an Investor : The LDV Vision Summit

We sat down with Evan Nisselson,  investor and founder of the LDV Vision Summit to find out more about this first of a kind event being held on June 4 in New York. Why did you decide to create the LDV Vision Summit? I have been involved in digital imaging and video companies for almost 20 years. I have been a photographer since I was 13 years old, then a photo editor, photo buyer, and have worked with great teams to build different technology businesses for…

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DropBook, TwitFace, what is it going to be ?

We all know that photos are key to engagement. Tech companies know it, but more important, the advertising world knows it. And although no one has fully mastered its potential, everyone knows that photography is the most important asset of the web today. That is why, more and more, we see a converging effort by tech companies to become the center of our photography life. Whomever controls your photo stream, controls your social life. The battle has raged between Facebook and Google + to be…

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The selfie heard all around the world

The most seen picture of last night’s Oscars was not neither taken by a Dslr, nor a professional photographer and was not published (at first) in any publication. It was a selfie taken on a Samsung Note 3 by an actor and published on Twitter. If any one needed a confirmation of where photography is heading, last night was a prime example. Relegated to taking full length fashion shots behind barricades, or shooting the stage from a balcony, pro photographers were by far outclassed by…

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