Advertising, and in particular sponsorship, used to be a simple process. A brand would buy the rights to put their logo on a team and would enjoy the returns of being associated with a sport franchise, mostly via TV air time. However, with more than a billion photos uploaded aContinue Reading
An Interview with Ulf Schmidt-Funke by Stefan Hartmann for PICTORIAL Magazin 04/2016. It was – actually – a discussion about an entirely different topic. But Ulf Schmidt-Funke was just about to travel to the USA, where he planned to meet with major market players – including Reuters, New York TimesContinue Reading
The issue seemed simple enough: Find a photo of a green landscape with a clean blue sky, add the company’s logo and tagline and post it on the homepage of the site. Sure, they could easily find an inexpensive photo that matched their need but after that, emptiness. For aContinue Reading
I was recently invited to speak at B&H Photo Video . Here is the resulting podcast: “Anyone, I mean, anyone can submit their photos for sale in the stock-photography market. (Are you a foaper?) But the question remains: is it worth it? No doubt, the industry has been transformed by corporate conglomerationContinue Reading
Photographers and anyone involved in the professional photo licensing business have a love/hate relationship with social media. Great marketing tool to display their latest photographs but with no revenue. Worse, social media platforms generate millions on the content being shared. This might change. Tsu.co ( pronounce “soo”) is a recent newcomerContinue Reading
By now, unless if they have been living under a rock, everyone has heard- if not experienced- bitcoin. Some photo agencies have even experienced accepting Bitcoin in payment for licenses. However, what few know is how the technology behind Bitcoin could one day change the world of photography. Reduced toContinue Reading
While there has never been so many photos taken and shared online, the world of professional photo licensing is not striving. In fact, most legacy companies have seen their revenue freeze or decline in the last decade, with rare exceptions. While at first contradictory, a closer analysis reveals that part of the issueContinue Reading
While there has never been so many photos taken and shared online, the world of professional photo licensing is not striving. In fact, most legacy companies have seen their revenue freeze or decline in the last decade, with rare exceptions. While at first contradictory, a closer analysis reveals that part ofContinue Reading
Ever since the launch of the first iPhone, mobile photography has exploded, propelled by social media’s accelerating effect. Everyone, every day, everywhere is a photographer. With more than a billion photos uploaded and shared daily, the world of photography has forever changed. While barely significant in its early years, thisContinue Reading
Public photo industry surveys are so rare and few that it is always a refreshing exercise to review one when they do come out. VisualSteam just released the 2015 edition of its Art Buyer Survey and it surfaces some interesting trends. Leslie Hughes, VisualSteam’s President and CEO, said, “Art BuyersContinue Reading