
The Power Of Earned Media In Social Images
Brands are spending large amounts of money on sponsorships, in particular in sports, which are seen as a unique way of engaging emotionally with fans. Ideally the brand will be featured prominently in an image of a star player scoring a key goal for the home side and reap the benefits of being connected to a moment of collective glory. Anecdotally brands get “a lot” of exposure for their sponsorships of teams and athletes via images shared on social media, but up till now, no one has…