https://www.flickr.com/photos/chapter3/

We receive a lot of notifications of new photo apps here as well as we scout the internet for news of start-ups with a photographic touch to them. Every time, after testing it, we ask the same question: is it good enough to make people leave Instagram and use thisContinue Reading

The buzz in the ad world these days is all about content marketing. Why ? With content marketing costs 62% less than traditional marketing and generating about 3 times as many leads, 78% of CMO’s believe it is the future of marketing. (Source:DemandMetric).People spend more online ( ~ 6 hours aContinue Reading

Photo by Borja Iza

The battle of the ephemeral photo is heating up. At stake is the control of the 500 + million photos exchanged daily on Snapchat, more than Facebook and Instagram combined. Ephemeral photography shows huge potential. Not only because of its vast and growing popularity, but mainly because it mostly reaches teenagers,Continue Reading

Google wants them, Amazon wants them, Twitter, Facebook, DropBox, Evernote , Yahoo wants them.  Everyone on the internet, it seems, wants your photos. And for good reasons: • Photos are  what makes you come back over and over to a site/app. Not only your images but those of your friends,Continue Reading

Rumors of that  Facebook is about to launch an ephemeral app surfaced late this week end. While it could be surprising for some, especially after the company’s failure in that space emphasised by the recent closure of Poke,  it is actually the least they could do. Here is why it makesContinue Reading

https://www.flickr.com/photos/27825522@N05/

And so it starts. First, with a toe in the water . Soon it will be the whole body. Image based social media site Pinterest has just officially announced it’s debut in monetizing its platform via advertising. Similar to Instagram, it is laced  with the words “test” and “beta” everywhereContinue Reading

Startup alley at Disrupt NY 2014

There are two types of tech start-ups in the photo space: Those who enhance the photographic experience and those who use photos as a starting point. The first are your editing, filter, archiving apps and web services like Instagram, EyeEm or VSCO, the second are usually in the social mediaContinue Reading

lots of objects

Let’s face it. Photos are dumb. Without context they don’t reveal much.  While they can be really good at evoking emotions, they are really bad at explaining their content. In fact, without a viewer, an image explains nothing. Let me explain. When confronted with a photograph, we are only able toContinue Reading

battle of the internet giants

It didn’t last long. Less than a week after Dropbox and Twitter announced new photo oriented features, the other major players responded. Loud and clear. Google bets on Email First Google. Today, it announced a tighter integration of its very popular Gmail with it’s  photo backup solution Google Photo album.Continue Reading

We all know that photos are key to engagement. Tech companies know it, but more important, the advertising world knows it. And although no one has fully mastered its potential, everyone knows that photography is the most important asset of the web today. That is why, more and more, weContinue Reading