Category Archives: content

Red Centre

The Future Is Content Marketing Through Photos

by Rey Flemings, co-founder and ceo of Stipple. We’ve never had access to reams of data like we have today – as marketers we should be thrilled. We can measure performance until the cows come home, and at times we do. Unfortunately, it’s made us myopic. Great Data, Wrong Medium We are so blindly focused on using “big data” to increase display advertising performance (by a percentage of two if we’re lucky) that we’ve forgotten a basic consumer truth – consumers don’t like ads. As…

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