Category Archives: content

space

Making money out of Social Media photography

How brands use photography on social media should be an indication on how to monetize photography on social media. By now, most of them are fully aware that having a presence on social media is an absolute must. Minimum, the big three, Facebook, Twitter and Instagram. Since the buzz recently has been strong about Pinterest bringing in the most traffic conversion, although not entirely correct, it has also joined the mix.  According to the CMO survey by Duke University companies currently spend 7.4% of their…

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IMG_3017

Shutterstock Financial results : An Analysis

Listening in to Shutterstock’s financial results feels a little bit like being thrown back in time when Getty Images was a publicly traded company, with the numbers being obviously different.  First the main numbers. Shutterstock has reported full year revenue of $235.5 million for 2013, up an impressive 39% (1). While other companies in the same space are seemingly seeing single digit growth, if not retreats, it is quite a striking feast. However, overall, compared to Getty Images reported $897 million projected revenue for 2013, with…

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Queens, New York CityJuly 31, 2011

Sell your photos apps : Why it’s a bad idea

This week, on the same day actually, two companies released a new mobile photography marketplace app. Both with same underlying concept : With this app, anyone can shoot and submit their pictures to be licensed to image buyers worldwide. In a world where everyone  snaps an images every 3.5 hour of their waking life, why not built a marketplace where people can submit some of these images so that others can license them. Great idea, no ? No. For many reasons : They are building…

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Red Centre

The Future Is Content Marketing Through Photos

by Rey Flemings, co-founder and ceo of Stipple. We’ve never had access to reams of data like we have today – as marketers we should be thrilled. We can measure performance until the cows come home, and at times we do. Unfortunately, it’s made us myopic. Great Data, Wrong Medium We are so blindly focused on using “big data” to increase display advertising performance (by a percentage of two if we’re lucky) that we’ve forgotten a basic consumer truth – consumers don’t like ads. As…

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