Category Archives: analytic

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Can visual tech save advertising ?

advertising, analytic, Brands, content, Content Recognition, e-commerce, editorial, in-image, Interface, marketing, PhotoTech, Pinterest, Social Media, technology 1 Comment

It’s been a devastating couple of weeks for on-line advertising: First Apple threw oil on the ad blocking  fire by releasing iOS9 with advertising blocking features. Then, it was just revealed that over half ( 55.5%) of all online advertising spending is shared between Facebook, Google, Twitter and Linkedin. And finally, a recent report by the IAB ( Internet Advertising Bureau) revealed that a banner has to be served  1250 times  before someone  clicks on it. A devastating blow. It doesn’t come as a surprise:…

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10 questions for a founder : SportLogiq

analytic, big data, computer vision, Content Recognition, interview, research, technology 1 Comment

When you introduce advanced visual technology within an already existing lucrative market, you have the potential to create an explosive reaction. That is exactly the model SportLogiq is using, introducing image analysis into the multi-million market of sports analytics. Estimated at $125 million in 2014, sports analytics is anticipated to reach $4.7 billion by 2021. Mostly done manually using banks of humans processing hours of videos, it is now on the verge of being completely disrupted, thanks to the efforts of the Marc Cuban-backed, Montreal-based…

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