
Can visual tech save advertising ?
It’s been a devastating couple of weeks for on-line advertising: First Apple threw oil on the ad blocking fire by releasing iOS9 with advertising blocking features. Then, it was just revealed that over half ( 55.5%) of all online advertising spending is shared between Facebook, Google, Twitter and Linkedin. And finally, a recent report by the IAB ( Internet Advertising Bureau) revealed that a banner has to be served 1250 times before someone clicks on it. A devastating blow. It doesn’t come as a surprise:…