Visual Tech Quick Facts

The archival page of our home page column with quick and relevant facts, stats, research on the Visual Tech space.

Image Recognition:

Image Recognition

source

Snapchat:

snapchat

source

Instagram vs. Snapchat

Instagram Vs Snapchat

 

 

source

iOS vs Android :

source

Photo Printing:

source

Instagram:

mom on Instagram
source

Instagram vs Snapchat:

Increase in visual information:

Increase in visual information

source

Snapchat :

snapchat

source

Social media growth:

Content Marketing:

source

Storage:

source

Snapchat :

Snapchat video viewed a day

source

Facebook:

¾ of all brand content posted on Facebook includes photos
¾ of all brand content posted on Facebook includes photos

Photos:

trillion

 source

Instagram:

Instagram users over time

 

 source

Instagram:

Photos lead engagements over videos on Instagram

source

Content Marketing:

visual content marketing

source

Visual Communication:

Visual Communication

source

Number of photos shared in 1 minute:

Number of photos shared in 1 minute

 

source

Visual Content:

Marketing effects of visual content

source

Colors :

color is primary reason for choice

source

Visual Web:

Projected spending on visual web

source

Photo Sharing:

Photo sharing by age group

Teens :

Most important socoal networks for teens

VR landscape:

The Virtual reality landscape

source

Instagram :

brands using Instagram

Visuals :

visuals

source

Video :

video marketing

 

source

Pinterest :

Pinterest shopping and mobile

Visual content marketing:

Marketers will invest more in visuals
Marketers will invest more in visuals. Source CMO council

Instagram :

Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 - See more at: http://www.emarketer.com/Article/Instagram-Mobile-Ad-Revenues-Reach-281-Billion-Worldwide-2017/1012774#sthash.LzG97Uf8.dpuf

Pinterest:

Pinterest Shopping

source

Photo editing:

Photo editing men women

Visual Content Marketing:

Viewing videos:

source

Visual Content Marketing:

Visual content marketing

Instagram :

time

 

Traffic:

Video traffic 80%

Video :

Video shopping

source

Cameraphones:

80% of photos will be taken by mobile phones

source

Millenniums and Smartphone cameras:

Millenniums and camera smartphone

Photo saving :

Type of files saved or shared by cloud users and use of paid for services. EU, 2014_
Type of files saved or shared by cloud users and use of paid for services. EU, 2014.

source

Computer vision

visual tech acquisition

source

Content marketing

source

Visual Content marketing:

Marketers spend time on visual marketing

source

Photos:

1 trillion photos will be taken in 2015

source

Instagram:

53-of-Instagrammers-1324

Image :

It’s All About the Images

Infographic by MDG Advertising

Teens :

Girls Dominate Visually-Oriented Social Media Platforms
source

Visual content:

how-to-increase-blog-traffic-with-visual-content

Source

Camera Type :

number of images taken per user/ per camera type

source

DAM:

report on digital asset management (DAM) software

Source

Pinterest :

Pinterest vs instagram-2015-

Instagram:

UGC influence on purchase

Commerce:

social commerce by platform

source

Smartphone :

Smartphone User main usage.

source

Brain:

visual-brain-730x548

Facebook:

For luxury brands on Facebook, photos are a double edge sword.
For luxury brands on Facebook, photos are a double edge sword.

Photo Management:

reasons for not sorting through photos

source

iOS app downloads:

When compared to the gender ratio of overall app downloads, mobile gamers tended to be slightly more male in composition, whereas the Social Networking and Photo & Video categories skewed towards female audiences.
When compared to the gender ratio of overall app downloads, mobile gamers tended to be slightly more male in composition, whereas the Social Networking and Photo & Video categories skewed towards female audiences.

source

Instagram:

10% of Instagram comments for top brands come after 19 days.
10% of Instagram comments for top brands come after 19 days.

source

Typical photo:tech user behavior :

Photo Tech users

source

Brands :

Visual brand power

Source

Sharing :

"90% of photo takers agree : revisiting and sharing the story behind a photo with someone else makes it more meaningful."

Photo Documentation :

Photo Documentation

source

Cloud :

Source

Instagram:

 

Imgur :

tech_imgur05__01__630inline

 

Information:

90% of info is visual

 

Source

Capture device:

Infographic: Digital Cameras Are Getting Ditched For Smartphones | Statista

Source

Photo sharing :

source

Social :

Social

Source

Pinterest:

More men are using Pinterest in the U.S. than read Sports Illustrated and GQ combined
More men are using Pinterest in the U.S. than read Sports Illustrated and GQ combined

Source

Photos:

92% of U.S. Time Spent with Photos Occurs on Mobile

Source

Capture Device:

Installed Base of Digital Cameras 2014

 

Brain :

in-image ads :

In image ads

Source

Hotel Booking:

The number of times that participants fixated on images suggests that pictures may play a significant role in the online hotel choice process.
The number of times that participants fixated on images suggests that pictures may play a significant role in the online hotel choice process.

Source

Teens:

Survey Says Teenagers Prefer Instagram Over Facebook
Survey Says Teenagers Prefer Instagram Over Facebook

Storage:

76 percent of the respondents that store more than 25 photos do so on multiple devices. Meanwhile, 52 percent of them store photos on multiple online services (such as photo, social media or syncing sites).
76 percent of the respondents that store more than 25 photos do so on multiple devices. Meanwhile, 52 percent of them store photos on multiple online services (such as photo, social media or syncing sites).

Source

Visuals:

92.6% of people say the visual dimension is the #1 influencing factor affecting their purchase decision (over taste, smell, etc.)
92.6% of people say the visual dimension is the #1 influencing factor affecting their purchase decision (over taste, smell, etc.)

Source

Instagram:

Instagram is particularly popular with teens from wealthy households.

Instagram:

Over 65% of the Instagram community is located outside of the United States.

Flickr :

Statistic: Number of unique U.S. visitors to Flickr from January 2012 to July 2014 (in millions) | Statista
Source : Statista

Snapchat:

snapchat-stories-business-insider-intelligence-graph

Snapchat:

Usage of Snapchat drops dramatically with age
Usage of Snapchat drops dramatically with age

Instagram :

Instagram-delivers

source

Pinterest:

Pinerly

source

Tumblr :

Every day, users post about 130 million photos on Tumblr.

Snapchat :

Snapchat is now the third most popular social app among millennials, according to a recent report by comScore, which finds that Snapchat has 32.9% penetration on these young users’ mobile phones, trailing only Instagram (43.1%) and Facebook (75.6%).
Snapchat is now the third most popular social app among millennials, according to a recent report by comScore, which finds that Snapchat has 32.9% penetration on these young users’ mobile phones, trailing only Instagram (43.1%) and Facebook (75.6%).

source

All:

What makes an image sharable
What makes an image sharable

Photo Sharing :

Numbers of images uploaded daily

Google + :

Screen Shot 2014-08-01 at FridayAug 1,6.58 PM

Source

Smartphones represent more than 50% of all picture taking devices sold.
Smartphones represent more than 50% of all picture taking devices sold.

Visuals :

your brain on visuals
your brain on visuals

Aviary :

Types of images edited via Aviary
Types of images edited via Aviary

Family photos:

3e6f17a

Visual Web :

Screen Shot 2014-07-07 at MondayJul 7,3.53 PM

Source

Facebook:

87 percent of a Facebook page’s interactions happen on photo posts.
87 percent of a Facebook page’s interactions happen on photo posts.

Instagram :

instagram

Teens:

This year’s high school graduating class is part of a coveted demographic for tech companies. In a survey of 7,000 Class of 2014 Niche users, students ranked 50 popular apps and websites based on frequency of usage.
Most used apps/website by teens graduating high school in 2014.

————————————————————

All :

9 out of 10 teenagers use a cell phone to take pictures

source

————————————————————

Internet :

Web and app users are sharing and uploading 1.8 billion photos a day.
Web and app users are sharing and uploading 1.8 billion photos a day.

————————————————————

Image Recognition:

The image recognition market will be worth $25.65 billion by 2019, up from $9.65 billion today.

source

————————————————————

Photo sharing:

Statistic: Most popular photo sharing sites as of November 2013, sorted by share of daily uploads | Statista
Find more statistics at Statista

source

————————————————————

Brands:

The Top 25 Most Visual Brands
The Top 25 Most Visual Brands
source

————————————————————

CC:

The number of estimated licensed Creative Commons works is half a billion

source

————————————————————

All:

880 billion images will be taken in 2014

————————————————————

Pinterest :

Pinterest by gender
92% of Pins are posted by women

source

————————————————————

————————————————————

UGC :

Photo Commerce

source

————————————————————

Facebook:

75% of Brands' Facebook Posts Are Photos
75% of Brands’ Facebook Posts Are Photos

source

————————————————————

Pinterest :

 

Pinterest logo 750 million boards and 30 billion images pinned

source

————————————————————

UGC :

  • 62% of U.S. consumers trust photos taken by customers more than they trust photos taken by brands or retailers

    source

————————————————————

UGC :

Millennials consider user generated content 35% more memorable and 50% more trustworthy than other media types.

source

————————————————————

e-commerce :

Images with a white background drive 10 to 15 percent greater sales conversion than those without

source

————————————————————

Instagram :

30% of surveyed teens chose Instagram as their most important social network ( higher than Twitter or Facebook)

source

————————————————————

Shooting :

The average person now takes a photo every 3.5 hours of their waking lives

————————————————————

Facebook :

The average user has 217 photos uploaded to the site.

————————————————————

Instagram :

of 1.1 million Instagram photos analyzed, those with faces were 38% more likely to get Likes and 32% more likely to get comments.

————————————————————

Twitter :

————————————————————
Selfies:

Overall, 26% of Americans have shared a “selfie” on a photo-sharing or social networking site.

selfie

————————————————————

Instagram :

only 3-5% of images on Instagram are selfies.

Instagram Selfies

Memory :

Retention rate for visual information can reach 65% versus 10% for text-based information

————————————————————

Snapchat :

Snapchat-Study-1

 

————————————————————

WhatsApp:

500 million photos sent daily

————————————————————

Internet :

54% of all internet users post
original photos and videos online

—————————————————————

Snapchat :

Snapchat

 

—————————————————————

Twitter :

—————————————————————

Flickr:

92 million users share around 1 million photos every day

—————————————————————-

Internet :

500m

500 Million photos shared a day

 

———————————————————–

Stock Photo companies :

77% are micro businesses with less than 10 employees

————————————————————

Pinterest is :

80% of pins are repins

 

———————————————————–

Instagram :

Images with blue as a dominant color receive 24% more Likes than those with high concentrations of red and oranges.

Share This!Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Share on RedditBuffer this pageEmail this to someone