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Selfies are not going away any time soon

Love them or hate them, selfies are here to stay. According to a recent study by Suite 48 Analytics, the mobile photography phenomena seems deeply embedded in the daily practices of the average North American.  84% of the 1,021 North American smartphone photographers surveyed said that they have taken at least one selfie in the last month. And it’s not just Americans. A similar  study on the French population shows that selfies represent 50% of the pictures taken on mobile phones.

While most age group continue to take selfies at the same pace, younger generation seem to accelerate.
While most age group continue to take selfies at the same pace, younger generation seem to accelerate.

While selfies have the same presence across age groups, it is probably not a surprise that the younger they are , the more frequently they take self-portraits. Under 25-year-old take an average of one selfie every two days, while,  as they get older, or more used to their faces maybe, the rate drops by more than 50%. Interestingly enough, the results are not the same for the french population, where selfie activity is largely the activity of under 18 years old ( responsible for 76% of the selfie production in that country).

Number of Selfies taken per months/ age group
Number of Selfies taken per months/ age group

How people take selfies is also revealing. While the extreme majority predictably used their mobile phones, 9% used their DSLR while another 1% used a drone. Selfie sticks, surprisingly, do not seem to be a widely used accessory, probably because it implies preparation over spontaneity.

Method of selfies in the last 30 days
Method of selfies in the last 30 days

Suite 48 analytics  Selfies – A Maturing Use Case study includes much more along with the following topics:

Taking selfies

    1. How many people are taking selfie?
    2. Which devices do they use? (smartphones, smartphones on selfie-sticks, action cams, drones, digital cameras)
    3. How many selfies do they take with each device?

Reasons for taking selfies

    1. When or why are people taking selfies?
    2. What do they do with them?
    3. How has their selfie taking behavior changed over time?
    4. Through which platforms do they share their selfies?
    5. Why do they not take selfies?

Enhancing selfies

    1. How often do people enhance selfies before sharing them?
    2. How do they enhance their selfies?
    3. How have their selfie enhancement practices changed over time?

Taking video selfies

    1. How many people are taking video selfies?
    2. Which devices do they use?

Click here to visit get the full Suite48A report

Photo by Infomastern

Author: Paul Melcher

Paul Melcher is the founder of Kaptur. He is an entrepreneur, advisor, consultant with a strong background in licensing, copyright, sales, marketing and technology with more than 20 years experience in developing world-renowned photo based companies with two successful exits. Named one of the “100 most influential people in photography” by American Photo magazine.

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