Freedom

35 millions images for free

        It was just a question of time. We have repeatedly wrote here about how the current photo licensing model is broken and obsolete. We also explained at full length how image data collection and third-party revenue are the new gold mine. Getty apparently heard and is now applying. (If you want to read how it works, there is a great full explanation here) Getty Images announcement today that it has put 35 Million of its 80 million images up for free is…

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ellen degeneres oscar selfie

The selfie heard all around the world

The most seen picture of last night’s Oscars was not neither taken by a Dslr, nor a professional photographer and was not published (at first) in any publication. It was a selfie taken on a Samsung Note 3 by an actor and published on Twitter. If any one needed a confirmation of where photography is heading, last night was a prime example. Relegated to taking full length fashion shots behind barricades, or shooting the stage from a balcony, pro photographers were by far outclassed by…

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Vessel underway, possibly the training ship MERSEY

The content or the vessel

Photo app EyeEm announcement today that it will be opening an image licensing database made of photos submitted by its users brings an interesting though to the photo tech space. Considered by many as the gentle Instagram’s – its ToS does not attempt a copyright grab- it has managed to carve itself a respectable area in the very crowded space of the phone app with a sharing network. Being a free app, it is now trying to find a revenue model that preserves its photographer/contributor…

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space

Making money out of Social Media photography

How brands use photography on social media should be an indication on how to monetize photography on social media. By now, most of them are fully aware that having a presence on social media is an absolute must. Minimum, the big three, Facebook, Twitter and Instagram. Since the buzz recently has been strong about Pinterest bringing in the most traffic conversion, although not entirely correct, it has also joined the mix.  According to the CMO survey by Duke University companies currently spend 7.4% of their…

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IMG_3017

Shutterstock Financial results : An Analysis

Listening in to Shutterstock’s financial results feels a little bit like being thrown back in time when Getty Images was a publicly traded company, with the numbers being obviously different.  First the main numbers. Shutterstock has reported full year revenue of $235.5 million for 2013, up an impressive 39% (1). While other companies in the same space are seemingly seeing single digit growth, if not retreats, it is quite a striking feast. However, overall, compared to Getty Images reported $897 million projected revenue for 2013, with…

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Queens, New York CityJuly 31, 2011

Sell your photos apps : Why it’s a bad idea

This week, on the same day actually, two companies released a new mobile photography marketplace app. Both with same underlying concept : With this app, anyone can shoot and submit their pictures to be licensed to image buyers worldwide. In a world where everyone  snaps an images every 3.5 hour of their waking life, why not built a marketplace where people can submit some of these images so that others can license them. Great idea, no ? No. For many reasons : They are building…

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Coloured Canvas

Mobile Apps fuel Photo-Merchandise market to record high

The Western European Photo-Merchandise market is on track to reach a retail value of €618 million in 2014, up from an expected €578 million in 2013, according to the latest photo-merchandise research from Futuresource Consulting.”Fueled by photo-cards, canvases and calendars and potentially evolving ‘hot’ single image gift sectors, the photo-merchandise market is forecast to grow by 4% CAGR between 2012 and 2017, to reach nearly €657 million in 2017,” says Jeremy Wills, Senior Market Analyst at Futuresource Consulting. “This will be assisted by mobile and…

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Red Centre

The Future Is Content Marketing Through Photos

by Rey Flemings, co-founder and ceo of Stipple. We’ve never had access to reams of data like we have today – as marketers we should be thrilled. We can measure performance until the cows come home, and at times we do. Unfortunately, it’s made us myopic. Great Data, Wrong Medium We are so blindly focused on using “big data” to increase display advertising performance (by a percentage of two if we’re lucky) that we’ve forgotten a basic consumer truth – consumers don’t like ads. As…

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Twitter

Twitter unveils it’s photo strategy

With the limited test release of its new user interface, Twitter is revealing that it is craving to become much more than your 140 characters text app. The obvious reason ? Text lead to poor engagement, photos – and videos – are much, much more attractive. Facebook knows that ( a photo on Facebook attracts 53% more likes than plain text), as well as Pinterest, Instagram and G+. Attracting users with text and a link offer poor results. A photo changes everything.  Already Twitter  recently…

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Google Booth

Googlography

The next frontier in digital revenue is the yet untapped landscape of the millions of photographs uploaded and shared everyday. Photographs are considered by many to represent more than  75% of the internet real estate, yet no one has yet successfully cracked  its full revenue potential. With almost unlimited resources, both technological and financial, it is puzzling to see that even Google has not yet successfully monetized it. It is not for lack of trying. But its strategy, for now, has been more about herding…

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