Category Archives: web 2.0

Grand Canyon_South Rim Marketplace_2714

The Marketplace Lure

Social media photo platforms, rising in numbers from the dual pull of Instagram $1 billion acquisition  and people’s insatiable appetite for  mobile photography, are facing a complicated maturity issue:  How to monetize without defection ? The first step of all social media photo platform is to gain traction by gaining market share. Here, all the models are the same : using the network effect, grow your users base to a comfortable number ( usually in the millions active users) by offering them a set of…

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