Category Archives: video

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10 Questions to a GM : Picscout Insights for Business

We live in a world dominated by visual content. Yet, we have little to no knowledge on what and how that content works.  We publish, share and consume thousands of images a day, yet we have no idea why a particular image has so much engagement and the other, none. That is about to change. Mixing analytics with A.I., Israeli-based company Picscout is breaking the chains of ignorance and promises to inject science where instinct previously ruled. With Insight for Business ( and it’s consumer version…

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10 Questions for a founder : SnapRapid

Advertising, and in particular sponsorship, used to be a simple process. A brand would buy the rights to put their logo on a  team and would enjoy the returns of being associated with a sport franchise, mostly via TV air time. However, with more than a billion photos uploaded a day, along with videos, the metrics have changed dramatically.  To the point that sometimes, exposure on social media far exceeds any TV  broadcast. With far richer engagements and a life span that extends sometimes weeks…

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Mobile Photo Connect announces five prominent new sponsors

Mobile Photo Connect, the premier conference for the mobile photo ecosystem conference, today announces five additional sponsors of its October 25, 2016 conference.   New Gold sponsor is Portugal-based Storyo, makers of the highly acclaimed automatic multimedia story telling app of the same name.   Storyo will complement the conference’s previously announced Gold sponsors: HP, Fujifilm, Walgreens, and di support. Mobile Photo Connect’s also announced the first Silver sponsors for this year’s conference:  ·       Media optimization company, Beamr ·       Flash storage provider, SanDisk ·       Mobile printing platform company, Printicular ·       Video trailer app developer, Sharalike The initial nine vendor sponsors are supplemented by six association sponsors, including the…

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Instagram vs. Snapchat : A study

At first look, they seem similar. Both allow to take and share pictures and both have seen an impressive adoption growth. But it doesn’t it take too much of a deeper dive to realize that both platforms are also vastly different. L2, a business intelligence firm tracking digital performances of brands, just released  a new in-depth study, showcasing usages of both platforms by more than 280 luxury brands across nine categories. From organic reach to advertising opportunities, the study reveals key points crucial for anyone…

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10 questions for a founder : Stupeflix

With all the talks about video becoming the number media on the internet, little is said about how much more complex it is than text or photos. The elements of motion and sound, as well as timing , file size or even rendering, have made mass market adoption slow, outside of live broadcasts. Stupeflix has already 3 apps on the market which have greatly simplified the process, including Replay an automated editing app. We sat down to talk with Nicola Steegman, founder of Stupeflix, after…

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