Category Archives: Twitter

photo by https://www.flickr.com/photos/macblack/

A brand’s guide to the photo tech

The visual web is here. People discover, share  and buy based on what they see online. Photo are fast becoming the number one way people connect with brands. An evolution smart companies like Nike and Red Bull have fast understood, pouring millions into photography. But thanks to a variety of photo tech start-up, it is now easy and affordable for smaller brands to take full advantage of the visual web. We have compile a short introductory list for those who would like to get their…

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photo by Kārlis Dambrāns https://www.flickr.com/photos/janitors/

Can Google + Photo become the Instagram killer ?

:O By announcing the separation of Google photo from the Google plus social media platform, the  giant search  company has clearly announced  its intention to intensify the battle for domination of the online photo space. And for a good reason: Photos are the number one activity on smart phones, second on Twitter and obviously the only one on Instagram. It is also the number one group social interaction on all social media. Finally it offers huge potential in revenue generation as engagements are notoriously very high.…

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https://www.flickr.com/photos/chapter3/

Will it beat Instagram ?

We receive a lot of notifications of new photo apps here as well as we scout the internet for news of start-ups with a photographic touch to them. Every time, after testing it, we ask the same question: is it good enough to make people leave Instagram and use this instead?”. The answer is usually no. Why do we use Instagram as a benchmark? For multiple reasons. It is primarily a photo app, it offers editing tools ( filters), storage and has a strong sharing…

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is there a photo/tech bubble ?

Google wants them, Amazon wants them, Twitter, Facebook, DropBox, Evernote , Yahoo wants them.  Everyone on the internet, it seems, wants your photos. And for good reasons: • Photos are  what makes you come back over and over to a site/app. Not only your images but those of your friends, family, co-workers and even people you hardly know. We can get enough looking at pictures. • Photos are a perfect conduit for information in a world where people have less than 8 seconds attention span.…

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Nike Instagram Page

Brands on Instagram increase their followers 166% in a year

A new study  by SimplyMeasured released this week show some impressive growth numbers for brands on Instagram. The growth of the top 10 brands on Instagram is nothing short of impressive: Companies like Louis Vuitton have grown 401%  from May 2013 to May 2014, currently reaching more than 1,7 million followers . Nike, who trumps them all with almost $4,5 million followers, has grown 223% with only 89 posts during the same period. That’s a post every 4 days on average, much less than your…

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lots of objects

Photos are dumb

Let’s face it. Photos are dumb. Without context they don’t reveal much.  While they can be really good at evoking emotions, they are really bad at explaining their content. In fact, without a viewer, an image explains nothing. Let me explain. When confronted with a photograph, we are only able to recognize the items in it because of our memory. We have seen them before, thus we know what they are. Those unfamiliar to us remain unknown.  A photo explains only if you already know the…

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battle of the internet giants

And the battle heats up ( updated )

It didn’t last long. Less than a week after Dropbox and Twitter announced new photo oriented features, the other major players responded. Loud and clear. Google bets on Email First Google. Today, it announced a tighter integration of its very popular Gmail with it’s  photo backup solution Google Photo album. Now, it will be even easier to attached photos to any email directly from  your drive account. One click easy. Since email is still the most used online communication tool – that is changing too*-,…

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Dropbox

DropBook, TwitFace, what is it going to be ?

We all know that photos are key to engagement. Tech companies know it, but more important, the advertising world knows it. And although no one has fully mastered its potential, everyone knows that photography is the most important asset of the web today. That is why, more and more, we see a converging effort by tech companies to become the center of our photography life. Whomever controls your photo stream, controls your social life. The battle has raged between Facebook and Google + to be…

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Mobile first

Mobile first, Mobile only

Let’s face it. The next successful photo tech company will be mobile first and mobile only. The key mistake most photo tech companies are currently making is trying to monetize on the laptop web. Besides traditional media, this is no longer the place where people  consume images. They want to take, alter, share and view images on their mobile devices. Twitter knows this and it’s recent new feature release is proof. One can now put 4 images in a tweet, viewable immediately in a feed, as…

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Freedom

35 millions images for free

        It was just a question of time. We have repeatedly wrote here about how the current photo licensing model is broken and obsolete. We also explained at full length how image data collection and third-party revenue are the new gold mine. Getty apparently heard and is now applying. (If you want to read how it works, there is a great full explanation here) Getty Images announcement today that it has put 35 Million of its 80 million images up for free is…

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