Category Archives: Twitter

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Any marketer who’s not using image A.I. is missing out

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared per…

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What Snapchat, GoPro and Giroptic have in common

At CES a few weeks ago, GoPro CEO Nick Woodman raised eyebrows by proclaiming that GoPro is being repositioned as a smartphone accessory company.  A few months earlier, photo app developer Snapchat announced a similarly surprising shift by repositioning itself as a camera company (to signify the move, the company changed its name to Snap).  Meanwhile, digital camera vendors are still struggling to be relevant for the mobile world where the vast majority of today’s photo engagement is occurring. So does it make sense for…

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10 Questions for a founder : SnapRapid

Advertising, and in particular sponsorship, used to be a simple process. A brand would buy the rights to put their logo on a  team and would enjoy the returns of being associated with a sport franchise, mostly via TV air time. However, with more than a billion photos uploaded a day, along with videos, the metrics have changed dramatically.  To the point that sometimes, exposure on social media far exceeds any TV  broadcast. With far richer engagements and a life span that extends sometimes weeks…

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Snapchat’s uncertain future

It all started in a classroom. Somewhere a teenager thought that exchanging info during a class using Snapchat would be foolproof because if caught, the item had already been deleted automatically. From there, Snapchat took off. Feeding on tweens insatiable appetite to communicate secretly between each other a million times a day without being caught, either by peers or authority, the ephemeral photo app became a sensation. So much so that today, it is poised to take rank in the otherwise very closed club of…

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Instagram vs. Snapchat : A study

At first look, they seem similar. Both allow to take and share pictures and both have seen an impressive adoption growth. But it doesn’t it take too much of a deeper dive to realize that both platforms are also vastly different. L2, a business intelligence firm tracking digital performances of brands, just released  a new in-depth study, showcasing usages of both platforms by more than 280 luxury brands across nine categories. From organic reach to advertising opportunities, the study reveals key points crucial for anyone…

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The LDV Vision Summit is returning. Here is why

We sat down with investor and creator of the LDV Vision Summit Evan Nisselson, so he could tell us more about the upcoming 2015 edition of the Summit, as well as his thoughts about the visual web. What worked well last year ? Last year, we organized the first LDV Vision Summit. It was the first time that an event combined all the important aspects of technology and business across the visual technology ecosystem.  This visual ecosystem includes any individual or business that works with images…

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The rise of the Chief Visual Officer

One the strongest emerging trend we have all experienced in the last few years is a massive increase in usage of photography. Not just for the purpose of documenting and remembering events for nostalgia-filled family gatherings but rather to communicate in real-time. In fact, the core foundation of all social media is photography: There are no successful social media platforms without photo sharing at its core feature. This has impacted advertising and brand awareness strategies in a revolutionary way. In the age of physical film,…

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Ditto unveils visual brand power tool

Ditto labs has made some noise in 2014, albeit maybe not  the way it intended to. With a proprietary image recognition engine, Ditto tracks thousands of brands’ logos on social media sites Instagram, Tumblr and Twitter. With the resulting data, it can provide its users with a large volume of information around how consumers experience products and maybe more importantly, how they decide to visually share their experience. While there is no immediate actionable data, maybe besides retweeting a post, it is the only company…

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5 predictions for 2015

With 2014 now behind us, it is time to look at the new year with innocent crisp  new eyes, full of hope and wishful thinking. As tradition demands, let’s jump into the prediction bandwagon and look at what the Photo:Tech space will bring  in 2015. 1) The majors will enter the image advertising space. Up to now, Google, Yahoo, Microsoft as well as Facebook, Twitter and Amazon have stayed on the sidelines of in-image advertising. Amazon did come out with a beta product that automatically…

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10 questions for a founder : Olapic

Not many companies are able to successfully monetize the visual web yet. Many ideas, but not many cash flow positive results. With its Visual Commerce, Olapic is part of those few that have seen their growth match the excitement around photography, especially in the e-commerce space.  We caught up with co-founder and ceo Pau Sabria to find out what has made them successfully ride the wave of social media photography. How was Olapic created and what issue are you trying to solve?  The idea for…

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