Category Archives: transaction

Queens, New York CityJuly 31, 2011

Sell your photos apps : Why it’s a bad idea

This week, on the same day actually, two companies released a new mobile photography marketplace app. Both with same underlying concept : With this app, anyone can shoot and submit their pictures to be licensed to image buyers worldwide. In a world where everyone  snaps an images every 3.5 hour of their waking life, why not built a marketplace where people can submit some of these images so that others can license them. Great idea, no ? No. For many reasons : They are building…

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Coloured Canvas

Mobile Apps fuel Photo-Merchandise market to record high

The Western European Photo-Merchandise market is on track to reach a retail value of €618 million in 2014, up from an expected €578 million in 2013, according to the latest photo-merchandise research from Futuresource Consulting.”Fueled by photo-cards, canvases and calendars and potentially evolving ‘hot’ single image gift sectors, the photo-merchandise market is forecast to grow by 4% CAGR between 2012 and 2017, to reach nearly €657 million in 2017,” says Jeremy Wills, Senior Market Analyst at Futuresource Consulting. “This will be assisted by mobile and…

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Twitter

Twitter unveils it’s photo strategy

With the limited test release of its new user interface, Twitter is revealing that it is craving to become much more than your 140 characters text app. The obvious reason ? Text lead to poor engagement, photos – and videos – are much, much more attractive. Facebook knows that ( a photo on Facebook attracts 53% more likes than plain text), as well as Pinterest, Instagram and G+. Attracting users with text and a link offer poor results. A photo changes everything.  Already Twitter  recently…

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Google Booth

Googlography

The next frontier in digital revenue is the yet untapped landscape of the millions of photographs uploaded and shared everyday. Photographs are considered by many to represent more than  75% of the internet real estate, yet no one has yet successfully cracked  its full revenue potential. With almost unlimited resources, both technological and financial, it is puzzling to see that even Google has not yet successfully monetized it. It is not for lack of trying. But its strategy, for now, has been more about herding…

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Instagram Android Xperia

Instagram knows more about photography than you

Instagram knows more about photography than Getty Images does. Or Corbis. Or Associated press. Or even Shutterstock. In 3 years years, it has aggregated more information about which photograph works better than the combinations of the best photo editors at any photo agency. It is not just Instagram. Flickr does too, although they might not know it yet ( at least they are not showing visible signs of awareness). And Pinterest. And the many, many tech companies whose job it is to help brands monetize…

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slovenia_is_burning_out__slovenians_are_burning_up_slovenliness_of_slovenian_reality

The vanishing image

During this period of the year, like many of us that write about photography, I receive many well wishes from a wide variety of photographers, photo galleries, photo agencies and pretty much anyone involved in the photography business. They all come via email mostly from people I have never communicated with in my life. Under the disguise of wishing me a warm holiday season and a healthy new year, they also act as a not subtitle piece of marketing screaming “look at my work”. I…

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