Category Archives: study

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In-app purchasing options: monetization vs. user ratings

Photo app developers can monetize their apps in a variety of ways, such as by charging for the app, placing ads, selling photo print products, or offering extra features through in-app purchasing (IAP) options. For our recently published we took a deep-dive into the IAP patterns of the top-ranking apps from the US Google Play and Apple iTunes stores in the free Android, paid Android, grossing Android, free iOS, paid iOS, and grossing iOS apps categories. First of all, we found that IAP is on…

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Study shows top-ranking photo apps win with new use cases

With the number of photo and video apps on the market still rapidly growing (currently at 78,000, more than twice as many as two years ago), the question is: what competitive advantages characterize the current breed of top-ranking photo and video apps? Who are they, what is their main use case, their user rating, how long have they been on the market, and what media types do they support? To answer these and other questions the new Suite 48 Analytics Photo/Video App Market Study analyzed the top…

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Study shows users would do a lot more if given the right photo tools

What if consumers were no longer doomed to drown in their ever-growing pool of photos? What if they could easily find the photos they care about in a matter of seconds? These are the core questions addressed in the new “Photos at your Fingertips” study, conducted by mobile photo research firm Suite 48 Analytics. The firm asked 1009 North American smartphone and digital camera photographers to assess various photo organizing methods, as well as the expected impact hypothetical “Photos at your Fingertips” solutions would have…

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Study shows Visual Web about to explode

A recent study published by in-image advertising company GumGum and  brand resource company Brand Innovators reveals that brand marketers are just about to pour millions of dollars into the  existing channels of visual web while as well as experiment with new solutions. It is not a surprise since all the elements of a perfect storm seem to be converging. The good old days of volume-based programmatic  advertising  faces the double threat of declining engagements (now at 0.06% CTR for banners) and the rise of ad blockers,…

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The dark world of mobile photography

While the numbers are familiar – 1.8 billion images uploaded daily, over a trillion in a year – what they hide is not. A recent study by Kodak Alaris ( unfortunately only limited to the UK) shows that the vast majority of photos taken are never processed and worse, end up being lost forever. While there are many reasons for this, it is interesting to note that the size of the photo universe is probably 5 times bigger than anyone believes, even if most of…

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Study reveals UK visual tech habits

A recent study by Ofcom called “The communications market report” bubbles up a flurry of data  regarding UK’s usage of communication devices, whether TV, tablets, smartphones, laptops or desktop. Besides the obvious trend we see in all other developed nation – a sharp increase of mobile usage – the report also reveals some interesting usage habits, particularly in the visual tech space. We expose some of the most significant findings: Despite its multiple uses, the smartphone remains primarily a communications device. Almost three-quarters (72%) of the time…

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