Category Archives: study

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Statistics: How filters are used by Instagram’s most successful users

To facilitate execution of global, large-scale influencer marketing campaigns at Relatable we rely a lot on data to give us insights. Using a sample of about 2 million Instagram accounts (with a minimum of 1,000 followers) and 40 million posts I’ve been digging deep compiling statistics, finding insights, or just discovering some quirky facts. I will share those findings in a number of articles. Instagram filters are used to enhance photos, to give them that extra edge or just set the mood. But to what extent are they used?…

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Innovative solution providers tackle the ever-growing headaches of photo management and storage

It’s a given: we are all overwhelmed by the sheer number of photos we take, or that are being shared with us. With some of these, it’s no big deal if you accidentally missed viewing them, or if you can’t locate them again after you’ve first enjoyed them. With others, it does matter: According to our recent survey, 58% of photos on average are considered to be “long life” keepers. So we want to know on which device or cloud service these important photos reside,…

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Seeking ethics in visual tech

The Trolley Problem is a famous ethic thought-experiment.  Here how it goes: There is a Trolley barreling down the railroad tracks. Ahead, on the tracks, there are five people tied up and unable to move. The trolley is headed straight for them. You are standing some distance off in the train yard, next to a lever. If you pull this lever, the trolley will switch to a different set of tracks. However, you notice that there is one person on the side track. You have two…

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By 2022, there will be 45 Billion Cameras

It might have all started when Snapchat rebranded itself “A camera company”. Or even long before, in 2002, when Nokia decided to put a camera on their cell phones.  Whenever it happened, it is still really only the beginning… “It” is the moment the camera became forever separated from its original format, a lens on a movable box, and its original intent, recording personal memories. The shift was triggered when film became digital and thus transforming images into data files. Not only could images be easily and…

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Going Deep – the race for depth imaging smartphones is on

Our smartphones will soon be depth imaging devices, featuring cameras that measure depth information for each part of the image.  Lenovo already came out with the Google Tango-based Phab 2 phone last year and with the upcoming release of the iPhone 8 we’ll finally find out why Apple paid $350M to acquire the Israeli company PrimeSense back in 2013 (PrimeSense originally provided the technology behind the Microsoft Kinect game accessory). The market for depth imaging and sensing devices is booming, according to the recently released Smartphone Depth Sensing report from Woodside Capital Partners and Yole Développement. With a CAGR of 37.7%…

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Photo storage 4.0 – it’s deduplication, stupid!

In the first part of this two installment piece, we reported on the following findings from our latest survey among 458 North American smartphone photographers: The median number of photos that consumers believe they take per month is remarkably similar to what it was 1.5 years ago – it is neither plummeting nor ballooning. Smartphone photography has matured. Even with ephemeral visual communication rapidly gaining popularity, most respondents still believe that most of their photos are long life photos (“keepers”) Most consumers hoard their photos on their…

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You Are Brilliant and You Want More Exposure

Every second of every day, people around the world are publishing research papers and launching new startups that leverage computer vision, machine learning, and artificial intelligence. Researchers and professors want their work to be noticed in the midst of a flood of new work. Entrepreneurs want to build valuable businesses, get covered in Techcrunch, Wired, Wall Street Journal, want to raise financing and want happy customers. We want to help you! We have been organizing the premier annual visual technology summit since 2014 called the…

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Study: User-generated VR is poised to be a dominant market force

VR is all the rage these days, with much attention focused on innovative professional VR content and the high-end tools needed to create it.  However, The User-Generated VR Revolution, a new study by Suite 48 Analytics, hosts of the annual Mobile Photo Connect conference, , thanks to the many innovative VR cameras and smartphone apps coming to market that enable users to capture 360° photos and videos, and present these in an engaging and immersive manner. While it is hard to predict when exactly user-generated VR imagery…

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Study : The Rise Of User-Generated Photos

Key findings from galleri5’s survey on online photo sharing Since the beginning of human evolution, communication has been visual first and foremost. In today’s interconnected digital world, the mobile & social revolution is leading to an explosion of digital visual content at a pace never imagined before. Nearly 1.8 billion photos are uploaded and shared on social media every single day from everyday users like you and me. This power of user-generated visual content had both intrigued and excited us at galleri5. With more mobile…

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Snapchat’s uncertain future

It all started in a classroom. Somewhere a teenager thought that exchanging info during a class using Snapchat would be foolproof because if caught, the item had already been deleted automatically. From there, Snapchat took off. Feeding on tweens insatiable appetite to communicate secretly between each other a million times a day without being caught, either by peers or authority, the ephemeral photo app became a sensation. So much so that today, it is poised to take rank in the otherwise very closed club of…

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