Category Archives: Social Media

Dropbox

DropBook, TwitFace, what is it going to be ?

We all know that photos are key to engagement. Tech companies know it, but more important, the advertising world knows it. And although no one has fully mastered its potential, everyone knows that photography is the most important asset of the web today. That is why, more and more, we see a converging effort by tech companies to become the center of our photography life. Whomever controls your photo stream, controls your social life. The battle has raged between Facebook and Google + to be…

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The anti flickr

Funding the anti- Flickr

Imgur newly announced massive round of funding ( $40 Million by Andreessen Horowitz) is a captivating shot at the bow of the photo tech world, and here’s why: Practically unknown outside the geek and nerd world, Imgur is not your traditional photo sharing platform because it has nothing to do with photography. Users do not go on Imgur to look at pretty images, or to review last night party or even post photos of their latest vacation. Rather, it is a photo hosting site for…

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Mobile first

Mobile first, Mobile only

Let’s face it. The next successful photo tech company will be mobile first and mobile only. The key mistake most photo tech companies are currently making is trying to monetize on the laptop web. Besides traditional media, this is no longer the place where people  consume images. They want to take, alter, share and view images on their mobile devices. Twitter knows this and it’s recent new feature release is proof. One can now put 4 images in a tweet, viewable immediately in a feed, as…

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Freedom

35 millions images for free

        It was just a question of time. We have repeatedly wrote here about how the current photo licensing model is broken and obsolete. We also explained at full length how image data collection and third-party revenue are the new gold mine. Getty apparently heard and is now applying. (If you want to read how it works, there is a great full explanation here) Getty Images announcement today that it has put 35 Million of its 80 million images up for free is…

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ellen degeneres oscar selfie

The selfie heard all around the world

The most seen picture of last night’s Oscars was not neither taken by a Dslr, nor a professional photographer and was not published (at first) in any publication. It was a selfie taken on a Samsung Note 3 by an actor and published on Twitter. If any one needed a confirmation of where photography is heading, last night was a prime example. Relegated to taking full length fashion shots behind barricades, or shooting the stage from a balcony, pro photographers were by far outclassed by…

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Vessel underway, possibly the training ship MERSEY

The content or the vessel

Photo app EyeEm announcement today that it will be opening an image licensing database made of photos submitted by its users brings an interesting though to the photo tech space. Considered by many as the gentle Instagram’s – its ToS does not attempt a copyright grab- it has managed to carve itself a respectable area in the very crowded space of the phone app with a sharing network. Being a free app, it is now trying to find a revenue model that preserves its photographer/contributor…

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space

Making money out of Social Media photography

How brands use photography on social media should be an indication on how to monetize photography on social media. By now, most of them are fully aware that having a presence on social media is an absolute must. Minimum, the big three, Facebook, Twitter and Instagram. Since the buzz recently has been strong about Pinterest bringing in the most traffic conversion, although not entirely correct, it has also joined the mix.  According to the CMO survey by Duke University companies currently spend 7.4% of their…

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Twitter

Twitter unveils it’s photo strategy

With the limited test release of its new user interface, Twitter is revealing that it is craving to become much more than your 140 characters text app. The obvious reason ? Text lead to poor engagement, photos – and videos – are much, much more attractive. Facebook knows that ( a photo on Facebook attracts 53% more likes than plain text), as well as Pinterest, Instagram and G+. Attracting users with text and a link offer poor results. A photo changes everything.  Already Twitter  recently…

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Google Booth

Googlography

The next frontier in digital revenue is the yet untapped landscape of the millions of photographs uploaded and shared everyday. Photographs are considered by many to represent more than  75% of the internet real estate, yet no one has yet successfully cracked  its full revenue potential. With almost unlimited resources, both technological and financial, it is puzzling to see that even Google has not yet successfully monetized it. It is not for lack of trying. But its strategy, for now, has been more about herding…

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Instagram Android Xperia

Instagram knows more about photography than you

Instagram knows more about photography than Getty Images does. Or Corbis. Or Associated press. Or even Shutterstock. In 3 years years, it has aggregated more information about which photograph works better than the combinations of the best photo editors at any photo agency. It is not just Instagram. Flickr does too, although they might not know it yet ( at least they are not showing visible signs of awareness). And Pinterest. And the many, many tech companies whose job it is to help brands monetize…

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