Category Archives: Social Media

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Cloud or On-Premise visual A.I. : Which should you pick ?

Today, all of the visual recognition APIs are connected to the cloud making them not only extremely easy to deploy but highly scalable. However, not all data is equal and in some instances, this might not be the best route to take. Consider, for example, some of the intrinsic security issues of a cloud as listed by the CSA (Cloud Security Alliance): Data breaches, compromised credentials, account hijacking, malicious insiders, loss or theft of intellectual property, compliance violations or regulatory actions. While Google Cloud, Amazon…

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The battle of the photo format

Hidden deep inside Apple’s WWDC 17 was an announcement that made little waves but that might have great repercussion: In their OS11 release, the Cupertino company plans to store images using their new HEIF format rather the almighty JPEG. The reason? HEIF compression takes half the space of the JPEG compression, suddenly doubling storage for photos. What is HEIF? HEIF is short for High-Efficiency Image Format. It was created by MPEG, the committee in charge of all standard video compression formats ( MPEG-1, MPEG-2, MPEG-4, H.264/AVC, HEVC/H.265).  An HEIF file…

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10 Questions to a Founder : Picasso Labs

While billions of images are being shared daily, little to nothing is known about how viewers respond to them. Until now. Using hundreds of thousands of data points extracted from million of images, Picasso Labs offers the first A.I. powered insight tool for images. Thanks to its deep analytical resources, it helps brands and marketers understand which images work best for what audience, and why.  We sat down with founder and CEO Anastasia Leng to learn more: – A little about you, what is your…

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LDV Vision Summit 17 – 10 Questions for an Investor: KBS Ventures

There’s a definitive symbiosis between visual tech and digital marketing: Not only is vision the primary sense used when making a buying decision, it is also the most efficient in tracking and deciphering a consumer’s path to the critical buy impulse. While brands might not have yet adopted the rapid pace of evolution offered by the countless new start-ups in the field, advertising agencies and their investment arms have long known that it’s a battlefield with huge potential outcome. We spoke with Jessica Peltz-Zatulove – Partner…

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Move over Snap: Facebook is the camera company to beat

It’s the platform, stupid Just as the world finally figured out why Snap relabeled itself as a camera company, last week Facebook proclaimed it’s not just a camera company, it’s a camera company built on the world’s ambitious augmented reality platform. Let’s add some perspectives to their F8 announcements: Recently, Facebook has put its camera front and center in its various properties (not just Instagram, but also Facebook, Messenger, and WhatsApp). For instance, in Messenger, this changed the traditional texting workflow, which normally starts with…

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LDV Vision Summit 17 : 10 questions to a visual search expert at Pinterest

[It’s Spring and the LDV Vision Summit is coming back. Like every year since its inception, we are proud to feature some of the prestigious speakers and judges who will take the stage during the two-day event. Here is the first of the series] With appetite for visual content showing no signs of taming down and users wanting to do more than just look at pictures, platforms like Facebook, Instagram, Snapchat,  and others have been in a close race to outbid each other with new…

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10 Questions for a founder : WordsEye

Most people are familiar with Artificial Intelligence capable of understanding images or videos and describing its content. But what about the opposite: asking the same machine to generate visual content based on a textual description? This is exactly what WordsEye solves.  While the current 3D rendering might appear simplistic,  this could very well be a first glimpse into the future of photography and video.  Creators will no longer need to travel to capture a scene but rather just imagine it and have computers create it.…

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The unstoppable rise of Stories

Pictures may be worth a thousand words, but visual stories must be worth more by some mega-factor, judging by the success of Snapchat’s Stories feature and Instagram’s copycatted Stories equivalent, as well as the relentless pace and determination with which Facebook is rolling out “Stories” in all its properties (Facebook Stories, Instagram Stories, WhatsApp Status, and its recently announced Messenger Day). So what are Stories? Stories are akin to slideshows, consisting of video clips, photos, text, animations, or various graphics, which can be shared with selected…

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Snap is a camera company

At a time of uncertain public statements, caught between fake news and alternative fact, Snap can certainly be called a camera company. But days before it’s very publicized IPO- the first for a photo app – the truth about Snapchat, along with it’s previously hidden operating cogs, reveals much more. Snap is a camera company states the official public offering, which just happens to have built its success on everything else but a camera. If Snap is indeed a camera company, it is indeed a very bad…

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Any marketer who’s not using image A.I. is missing out

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared per…

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