Category Archives: Social Media

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The unstoppable rise of Stories

Pictures may be worth a thousand words, but visual stories must be worth more by some mega-factor, judging by the success of Snapchat’s Stories feature and Instagram’s copycatted Stories equivalent, as well as the relentless pace and determination with which Facebook is rolling out “Stories” in all its properties (Facebook Stories, Instagram Stories, WhatsApp Status, and its recently announced Messenger Day). So what are Stories? Stories are akin to slideshows, consisting of video clips, photos, text, animations, or various graphics, which can be shared with selected…

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Snap is a camera company

At a time of uncertain public statements, caught between fake news and alternative fact, Snap can certainly be called a camera company. But days before it’s very publicized IPO- the first for a photo app – the truth about Snapchat, along with it’s previously hidden operating cogs, reveals much more. Snap is a camera company states the official public offering, which just happens to have built its success on everything else but a camera. If Snap is indeed a camera company, it is indeed a very bad…

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Any marketer who’s not using image A.I. is missing out

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared per…

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From Artificial Intelligence to Intelligent Imaging

Last year at Mobile World Congress I expected the buzz to be about smartphone innovations. Instead, what most people talked about was IoT, the Internet of Things. My highlight was brushing my teeth with the Oral-B Genius smart toothbrush at one of several sinks lined up in the company’s booth. The idea was: you plop your smartphone onto the mirror with a provided suction cup and the toothbrush’s position detection technology uses your smartphone’s camera as well as the brush’s motion sensors to track how…

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What Snapchat, GoPro and Giroptic have in common

At CES a few weeks ago, GoPro CEO Nick Woodman raised eyebrows by proclaiming that GoPro is being repositioned as a smartphone accessory company.  A few months earlier, photo app developer Snapchat announced a similarly surprising shift by repositioning itself as a camera company (to signify the move, the company changed its name to Snap).  Meanwhile, digital camera vendors are still struggling to be relevant for the mobile world where the vast majority of today’s photo engagement is occurring. So does it make sense for…

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5 trends to look for in 2017

With the new year comes the predictions. However, this year, instead of trying to predict what will happen, we prefer to take aim at what we see will be the top major trends in the visual space. We limited ourselves at five in an effort to be succinct and we picked those that will affect people more broadly.  In no particular order, here they are: Images as a source of comprehension We can now comfortably have computers tell us what is depicted in photos or videos. From…

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The Cyclope’s IPO

Snapchat’s impending IPO is significant as it is the first photo-based business to become public. Unlike Instagram, who preferred the welcoming arms of Facebook along with its pocketbook and audience, Snap is looking for the stock market for validity and growth fuel. Part of it might be due to investors’ pressure to cash in (Snapchat funding is over $1,5 billion), worried that the app might just be a generational fad. Nevertheless, for the visual tech world, this is a first to keep an eye on.…

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10 Questions to a GM : Picscout Insights for Business

We live in a world dominated by visual content. Yet, we have little to no knowledge on what and how that content works.  We publish, share and consume thousands of images a day, yet we have no idea why a particular image has so much engagement and the other, none. That is about to change. Mixing analytics with A.I., Israeli-based company Picscout is breaking the chains of ignorance and promises to inject science where instinct previously ruled. With Insight for Business ( and it’s consumer version…

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10 Questions to a CEO : PixelRights

The greatest challenge facing photography online is the complete lack of persistent attribution. While sharing of visual content has exploded, with companies like Pinterest taking advantage of it while building multi-million dollar businesses, no one, whether amateur or professional, is given credit . Of the billions of images being shared today, the vast majority will live a life of anonymous orphans, forever separated from its original creator. Beyond its obvious disregard to original creation, it is an issue affecting hundreds of thousands of photographers worldwide whose only…

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2016 Mobile Photo Connect Awards go to Funimate, Keepy, Regaind, and Beamr

At Mobile Photo Connect 2016, the premier conference for executives and entrepreneurs in the mobile photography ecosystem, a panel of high-powered industry players presented the four Mobile Photo Connect Awards to the most outstanding among 31 products competing in the event’s three show-and-tell sessions. The Mobile Photo Connect 2016 Awards winners are: Best of Show Award: Funimate, by Funimate Best Business Potential Award: JPEGmini, by Beamr Best Technology Award: Keegan, by Regaind Special Recognition Award: Keepy, by Keepy Turkey-based Funimate offers a video editing app that enables users to create highly engaging videos,…

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