Category Archives: Social Media

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LDV Vision Summit 17 – 10 Questions for an Investor: KBS Ventures

There’s a definitive symbiosis between visual tech and digital marketing: Not only is vision the primary sense used when making a buying decision, it is also the most efficient in tracking and deciphering a consumer’s path to the critical buy impulse. While brands might not have yet adopted the rapid pace of evolution offered by the countless new start-ups in the field, advertising agencies and their investment arms have long known that it’s a battlefield with huge potential outcome. We spoke with Jessica Peltz-Zatulove – Partner…

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Move over Snap: Facebook is the camera company to beat

It’s the platform, stupid Just as the world finally figured out why Snap relabeled itself as a camera company, last week Facebook proclaimed it’s not just a camera company, it’s a camera company built on the world’s ambitious augmented reality platform. Let’s add some perspectives to their F8 announcements: Recently, Facebook has put its camera front and center in its various properties (not just Instagram, but also Facebook, Messenger, and WhatsApp). For instance, in Messenger, this changed the traditional texting workflow, which normally starts with…

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LDV Vision Summit 17 : 10 questions to a visual search expert at Pinterest

[It’s Spring and the LDV Vision Summit is coming back. Like every year since its inception, we are proud to feature some of the prestigious speakers and judges who will take the stage during the two-day event. Here is the first of the series] With appetite for visual content showing no signs of taming down and users wanting to do more than just look at pictures, platforms like Facebook, Instagram, Snapchat,  and others have been in a close race to outbid each other with new…

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10 Questions for a founder : WordsEye

Most people are familiar with Artificial Intelligence capable of understanding images or videos and describing its content. But what about the opposite: asking the same machine to generate visual content based on a textual description? This is exactly what WordsEye solves.  While the current 3D rendering might appear simplistic,  this could very well be a first glimpse into the future of photography and video.  Creators will no longer need to travel to capture a scene but rather just imagine it and have computers create it.…

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The unstoppable rise of Stories

Pictures may be worth a thousand words, but visual stories must be worth more by some mega-factor, judging by the success of Snapchat’s Stories feature and Instagram’s copycatted Stories equivalent, as well as the relentless pace and determination with which Facebook is rolling out “Stories” in all its properties (Facebook Stories, Instagram Stories, WhatsApp Status, and its recently announced Messenger Day). So what are Stories? Stories are akin to slideshows, consisting of video clips, photos, text, animations, or various graphics, which can be shared with selected…

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Snap is a camera company

At a time of uncertain public statements, caught between fake news and alternative fact, Snap can certainly be called a camera company. But days before it’s very publicized IPO- the first for a photo app – the truth about Snapchat, along with it’s previously hidden operating cogs, reveals much more. Snap is a camera company states the official public offering, which just happens to have built its success on everything else but a camera. If Snap is indeed a camera company, it is indeed a very bad…

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Any marketer who’s not using image A.I. is missing out

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared per…

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From Artificial Intelligence to Intelligent Imaging

Last year at Mobile World Congress I expected the buzz to be about smartphone innovations. Instead, what most people talked about was IoT, the Internet of Things. My highlight was brushing my teeth with the Oral-B Genius smart toothbrush at one of several sinks lined up in the company’s booth. The idea was: you plop your smartphone onto the mirror with a provided suction cup and the toothbrush’s position detection technology uses your smartphone’s camera as well as the brush’s motion sensors to track how…

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What Snapchat, GoPro and Giroptic have in common

At CES a few weeks ago, GoPro CEO Nick Woodman raised eyebrows by proclaiming that GoPro is being repositioned as a smartphone accessory company.  A few months earlier, photo app developer Snapchat announced a similarly surprising shift by repositioning itself as a camera company (to signify the move, the company changed its name to Snap).  Meanwhile, digital camera vendors are still struggling to be relevant for the mobile world where the vast majority of today’s photo engagement is occurring. So does it make sense for…

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5 trends to look for in 2017

With the new year comes the predictions. However, this year, instead of trying to predict what will happen, we prefer to take aim at what we see will be the top major trends in the visual space. We limited ourselves at five in an effort to be succinct and we picked those that will affect people more broadly.  In no particular order, here they are: Images as a source of comprehension We can now comfortably have computers tell us what is depicted in photos or videos. From…

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