Category Archives: Snapchat

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Snapchat’s uncertain future

It all started in a classroom. Somewhere a teenager thought that exchanging info during a class using Snapchat would be foolproof because if caught, the item had already been deleted automatically. From there, Snapchat took off. Feeding on tweens insatiable appetite to communicate secretly between each other a million times a day without being caught, either by peers or authority, the ephemeral photo app became a sensation. So much so that today, it is poised to take rank in the otherwise very closed club of…

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Photo-Sharing Apps Change The Game For Restaurants

A fresh order of quesadillas, the crisp scarlet tablecloth, upbeat music playing in the background … and a patron, standing on a chair to take the perfect Instagram picture. With the proliferation of photo-sharing apps like Instagram, such a sight has become a common scene at restaurants, drastically impacting how restaurants operate, market themselves and even serve customers. As Instagram continues to flourish, serving over 400 million active users, restaurants are presented with a surge of user-generated content—and a plethora of opportunity. Despite the constant evolution…

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Instagram vs. Snapchat : A study

At first look, they seem similar. Both allow to take and share pictures and both have seen an impressive adoption growth. But it doesn’t it take too much of a deeper dive to realize that both platforms are also vastly different. L2, a business intelligence firm tracking digital performances of brands, just released  a new in-depth study, showcasing usages of both platforms by more than 280 luxury brands across nine categories. From organic reach to advertising opportunities, the study reveals key points crucial for anyone…

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Facial recognition

There is money in your face

Facial recognition  has been around for a while. At first and for a long time, it was only used for auto-tagging familiar faces on social media and in photo albums. Meanwhile, security agencies and law enforcement found that it could become an invaluable tool in their ongoing battle against crime fueling its development, to the dismay of civil liberties  organisation. But it is not until very recently that the field has discovered that it could bring much more, in the form of hard advertising cash. Beyond…

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Tapping the Power of Photos For Ad Targeting

  Yes, I had to start this column with the visuals above — because I’ll be talking about how images and videos are replacing text  as digital’s primary communications “language”. Look at any major website, or tap into your mobile device, and that conclusion becomes obvious. Billions of photos are being shared daily, slide shows are dominating entertainment and sports sites, and striking images seem to be anchoring all content. While publishers have embraced the maxim that “photos speak louder than words,” advertisers are now…

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Study shows Visual Web about to explode

A recent study published by in-image advertising company GumGum and  brand resource company Brand Innovators reveals that brand marketers are just about to pour millions of dollars into the  existing channels of visual web while as well as experiment with new solutions. It is not a surprise since all the elements of a perfect storm seem to be converging. The good old days of volume-based programmatic  advertising  faces the double threat of declining engagements (now at 0.06% CTR for banners) and the rise of ad blockers,…

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Study reveals UK visual tech habits

A recent study by Ofcom called “The communications market report” bubbles up a flurry of data  regarding UK’s usage of communication devices, whether TV, tablets, smartphones, laptops or desktop. Besides the obvious trend we see in all other developed nation – a sharp increase of mobile usage – the report also reveals some interesting usage habits, particularly in the visual tech space. We expose some of the most significant findings: Despite its multiple uses, the smartphone remains primarily a communications device. Almost three-quarters (72%) of the time…

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The true reason behind Instagram’s decision to break the frame

Instagram cracked the restrictive barriers of its iconic square format, announcing to the world that it intends to remain the dominant platform of the visual content world. Initially created so that the every picture could be seen full screen on any device and any orientation, the square frame also incidentally made reference to the Polaroid format, adding another touch of the nostalgia that made Instagram so popular. So why change it? 14 million whitespaces a day Numbers speak: 1 in 5 images posted on the…

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Study reveals where to find success in digital video landscape

A new L2 intelligence report show cable prices rose a staggering 231 percent from 1998 to 2013, despite limited increases in underlying innovation.1 Like sharks sensing chum in the water, a host of well-funded companies entered the content fray, pioneered by YouTube in 2005. From 2006 through 2011, Netflix, Hulu, Apple, Roku, HBO, and Amazon all introduced on-demand, digital video substitutes for live TV broadcasts. These platforms have been wildly successful in going “over- the-top” of traditional TV and cable networks. Audiences are watching more…

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Adding the “buy” in photos

This week will go down in the history of the photo tech space ( if such a history is ever written) as a milestone. While predictably anticipated by even the laziest followers, both Instagram and Pinterest  announced the addition of a “buy” button next to images. The latter has gone a step further, as it made it live for iOS devices with web and Android in the pipeline. Why a milestone? Because ever since both platforms grabbed our attention by gathering massive active users (…

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