Category Archives: Snapchat

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Any marketer who’s not using image A.I. is missing out

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared per…

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From Artificial Intelligence to Intelligent Imaging

Last year at Mobile World Congress I expected the buzz to be about smartphone innovations. Instead, what most people talked about was IoT, the Internet of Things. My highlight was brushing my teeth with the Oral-B Genius smart toothbrush at one of several sinks lined up in the company’s booth. The idea was: you plop your smartphone onto the mirror with a provided suction cup and the toothbrush’s position detection technology uses your smartphone’s camera as well as the brush’s motion sensors to track how…

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What Snapchat, GoPro and Giroptic have in common

At CES a few weeks ago, GoPro CEO Nick Woodman raised eyebrows by proclaiming that GoPro is being repositioned as a smartphone accessory company.  A few months earlier, photo app developer Snapchat announced a similarly surprising shift by repositioning itself as a camera company (to signify the move, the company changed its name to Snap).  Meanwhile, digital camera vendors are still struggling to be relevant for the mobile world where the vast majority of today’s photo engagement is occurring. So does it make sense for…

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5 trends to look for in 2017

With the new year comes the predictions. However, this year, instead of trying to predict what will happen, we prefer to take aim at what we see will be the top major trends in the visual space. We limited ourselves at five in an effort to be succinct and we picked those that will affect people more broadly.  In no particular order, here they are: Images as a source of comprehension We can now comfortably have computers tell us what is depicted in photos or videos. From…

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The Cyclope’s IPO

Snapchat’s impending IPO is significant as it is the first photo-based business to become public. Unlike Instagram, who preferred the welcoming arms of Facebook along with its pocketbook and audience, Snap is looking for the stock market for validity and growth fuel. Part of it might be due to investors’ pressure to cash in (Snapchat funding is over $1,5 billion), worried that the app might just be a generational fad. Nevertheless, for the visual tech world, this is a first to keep an eye on.…

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Snapchat breaks its mold

Snapchat is moving from sharing moments to exchanging memories.  Via a new feature released yesterday, the ephemeral photo company now gives its users the possibility to save snaps for later exchange and enjoyment, breaking its own foundation.  With that move, it shoots back at its biggest threat, the Facebook/instagram/WhatsApp  conglomerate in what has become a worldwide battle of tech giants for where consumers share their photos and how. At stake, the perceived multi-billion dollar mobile advertising market. Who we are Just within weeks of Evan Spiegel declaring in…

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Snapchat’s uncertain future

It all started in a classroom. Somewhere a teenager thought that exchanging info during a class using Snapchat would be foolproof because if caught, the item had already been deleted automatically. From there, Snapchat took off. Feeding on tweens insatiable appetite to communicate secretly between each other a million times a day without being caught, either by peers or authority, the ephemeral photo app became a sensation. So much so that today, it is poised to take rank in the otherwise very closed club of…

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Photo-Sharing Apps Change The Game For Restaurants

A fresh order of quesadillas, the crisp scarlet tablecloth, upbeat music playing in the background … and a patron, standing on a chair to take the perfect Instagram picture. With the proliferation of photo-sharing apps like Instagram, such a sight has become a common scene at restaurants, drastically impacting how restaurants operate, market themselves and even serve customers. As Instagram continues to flourish, serving over 400 million active users, restaurants are presented with a surge of user-generated content—and a plethora of opportunity. Despite the constant evolution…

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Instagram vs. Snapchat : A study

At first look, they seem similar. Both allow to take and share pictures and both have seen an impressive adoption growth. But it doesn’t it take too much of a deeper dive to realize that both platforms are also vastly different. L2, a business intelligence firm tracking digital performances of brands, just released  a new in-depth study, showcasing usages of both platforms by more than 280 luxury brands across nine categories. From organic reach to advertising opportunities, the study reveals key points crucial for anyone…

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Facial recognition

There is money in your face

Facial recognition  has been around for a while. At first and for a long time, it was only used for auto-tagging familiar faces on social media and in photo albums. Meanwhile, security agencies and law enforcement found that it could become an invaluable tool in their ongoing battle against crime fueling its development, to the dismay of civil liberties  organisation. But it is not until very recently that the field has discovered that it could bring much more, in the form of hard advertising cash. Beyond…

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