Category Archives: Royalty free

adobe stock

it’s Adobe Stock and it’s live

Will convenience be the powerful  feature to  make Adobe’s $800 million gamble succeed in the stock photo market? Launched amidst a flurry of Creative Cloud updates for Photoshop, Illustrator, and Premiere, Adobe Stock is a fully integrated stock photo offering within the company’s flagship product. Created with the content of recently acquired Fotolia, it boasts, at launch, 40 million images, putting it right in the path of mighty competitors Getty Images and Shutterstock. However, it has a strong advantage: it is there where you need…

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Brand sponsored photography

What happens in the music world does not stay in the music world. In fact, it has always been a precursor and a very good indicator of upcoming trends in other digital media evolution. While last week’s partnership between Apple and the band U2 was mostly covered for its massive release of a free music album, it is important to view it as it might impact the photo tech market. When done properly, an image – or a series of images – can become inseparable…

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photo by https://www.flickr.com/photos/macblack/

A brand’s guide to the photo tech

The visual web is here. People discover, share  and buy based on what they see online. Photo are fast becoming the number one way people connect with brands. An evolution smart companies like Nike and Red Bull have fast understood, pouring millions into photography. But thanks to a variety of photo tech start-up, it is now easy and affordable for smaller brands to take full advantage of the visual web. We have compile a short introductory list for those who would like to get their…

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Photo by https://www.flickr.com/photos/simpologist/

Questions to a founder : Artdeo

While the majority of photo tech companies are trying to figure out how to monetize UGC, Pierre Pankotay, founder and ceo of Artdeo, is bringing the art world online. Traditionally held in galleries and in selective auction houses, the purchasing of fine art photography prints has been a rather closed doors operation . Artdeo plans to break open those doors and give everyone a chance to purchase and invest in the photographic world. With some photos selling above $4 million, Artdeo might become a quite…

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photo by https://www.flickr.com/photos/daniandgeorge/

is Flickr serious ?

Flickr’s recent announcement that it will offer licensing tools to its user base should come as no surprise to the readers to Kaptur. We predicted such a move a while back. At a time when more and more photo tech companies are putting their content for licensing,  from 500px to EyeEm , Flickr, the grandfather of them all, had to react.  However, having a large pool of images ( over 6 billion images) is not enough to break-in the photo licensing world . To be successful,…

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photo by Mike https://www.flickr.com/photos/konvo/

A $61 million rock in the Pond

It ripped the sky open like a lighting in a summer night but we hardly heard the thunder. Yet. A few articles, from the Wall Street Journal to Techcrunch replicating the press release, but that is about it. Which is a little disturbing because a series A investment of $61 million is pretty exceptional. The news that company Pond5, a marketplace for UGC video, photos, illustrations, and sound files, just raised a whooping $61 million (from Accel Partners and Stripes Group)  did much less to…

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Photo by Pierre Mallien

The new photo agencies

Social Media opened our eyes to the reality that there is a massive talent pool of photographers that have not chosen the path of going pros. They enjoy taking and sharing photos just for the pleasure while they go on paying for their lives with other, probably more lucrative, occupations. Nevertheless, the technology world doesn’t see it that way. More and more,  options are appearing, allowing social media images an opportunity to be monetized, whether they like it or not. In the last 3 years  we have…

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Google Booth

Googlography

The next frontier in digital revenue is the yet untapped landscape of the millions of photographs uploaded and shared everyday. Photographs are considered by many to represent more than  75% of the internet real estate, yet no one has yet successfully cracked  its full revenue potential. With almost unlimited resources, both technological and financial, it is puzzling to see that even Google has not yet successfully monetized it. It is not for lack of trying. But its strategy, for now, has been more about herding…

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Exclusive : Getty Images new phone App

If you have been reading this blog, you already know that we strongly believe that the next big disruption to the pro licensing scene is already in your hands. Not so much because everyone has a camera and can potentially shoot ( nothing new here) but rather for its ability to put image buyers and sellers in direct contact around a specific need. The big change here is that instead of being an offer-first marketplace – where stock agencies create a large pool of images in…

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Why mobile stock is the future of the industry.

I organized a panel at the recent PACA ( the Digital Media Licensing Association) conference around mobile photography and image licensing. I invited 4 companies  representative of what is going on in this space, in an effort to show and explain that the next major disruption in the professional image licensing world will come from your mobile phone . Everyone is now fully aware that professional Dslr are going to be replaced by mobile phone cameras. It is just a question of time. Already, this year, there…

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