Category Archives: prosumer

photo by Margot Gabel :https://www.flickr.com/photos/-mrgt-/

10 questions to a CEO : Exposure

On our continuous  journey to discover new ideas, concepts  and content around photo and technology, we recently fell* on a very well written blog post that described photo sharing in 3 major historical waves ( the bank accounts, the social networks and the meaningful experiences).  Intrigued and curious, we reached out to its author, Derek Powazek, who happened to have a much longer story to tell. Because his path mimics the evolution of photography and online technology, we sat down and asked him a few…

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photo by Mike https://www.flickr.com/photos/konvo/

A $61 million rock in the Pond

It ripped the sky open like a lighting in a summer night but we hardly heard the thunder. Yet. A few articles, from the Wall Street Journal to Techcrunch replicating the press release, but that is about it. Which is a little disturbing because a series A investment of $61 million is pretty exceptional. The news that company Pond5, a marketplace for UGC video, photos, illustrations, and sound files, just raised a whooping $61 million (from Accel Partners and Stripes Group)  did much less to…

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Content marketing and photos

The buzz in the ad world these days is all about content marketing. Why ? With content marketing costs 62% less than traditional marketing and generating about 3 times as many leads, 78% of CMO’s believe it is the future of marketing. (Source:DemandMetric).People spend more online ( ~ 6 hours a day) and large part is interacting with brand created content.There is a crying need for relevant content they can consume. Consumer are not shying away from content generated by brands. In fact, they demand it: 50%…

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Photo by Pierre Mallien

The new photo agencies

Social Media opened our eyes to the reality that there is a massive talent pool of photographers that have not chosen the path of going pros. They enjoy taking and sharing photos just for the pleasure while they go on paying for their lives with other, probably more lucrative, occupations. Nevertheless, the technology world doesn’t see it that way. More and more,  options are appearing, allowing social media images an opportunity to be monetized, whether they like it or not. In the last 3 years  we have…

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Going lightly blind

Lytro is an interesting company in the photo space because it is one of the rare few that has taken the very challenging path of trying to introduce a brand new image format.  Instead of trying to stretch the last dying pixels of the too common jpg and it’s flat, 2D appearance by adding filters and other artifacts, it has plunged deep into the conviction that there is a not only a space but a demand to produce and consume photos that offer more depth. Using light field…

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photo by Andrew Ferguson

15 quotes from LDV Vision Summit you might have missed

Like during any great summit,  there was a lot of valuable information to take in during the LDV Vision Summit. Here are some noteworthy  quotes to remember for those who were there and those who weren’t :    “Big players will struggle to keep up in some fields as technology investments that are 5 years old will become obsolete ”  Jan Erik Solem, Mapillary “Visual communication is so much more efficient and fast than verbal communication, it is obvious that one day it will become…

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Queens, New York CityJuly 31, 2011

Sell your photos apps : Why it’s a bad idea

This week, on the same day actually, two companies released a new mobile photography marketplace app. Both with same underlying concept : With this app, anyone can shoot and submit their pictures to be licensed to image buyers worldwide. In a world where everyone  snaps an images every 3.5 hour of their waking life, why not built a marketplace where people can submit some of these images so that others can license them. Great idea, no ? No. For many reasons : They are building…

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Instagram knows more about photography than you

Instagram knows more about photography than Getty Images does. Or Corbis. Or Associated press. Or even Shutterstock. In 3 years years, it has aggregated more information about which photograph works better than the combinations of the best photo editors at any photo agency. It is not just Instagram. Flickr does too, although they might not know it yet ( at least they are not showing visible signs of awareness). And Pinterest. And the many, many tech companies whose job it is to help brands monetize…

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The vanishing image

During this period of the year, like many of us that write about photography, I receive many well wishes from a wide variety of photographers, photo galleries, photo agencies and pretty much anyone involved in the photography business. They all come via email mostly from people I have never communicated with in my life. Under the disguise of wishing me a warm holiday season and a healthy new year, they also act as a not subtitle piece of marketing screaming “look at my work”. I…

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Why mobile stock is the future of the industry.

I organized a panel at the recent PACA ( the Digital Media Licensing Association) conference around mobile photography and image licensing. I invited 4 companies  representative of what is going on in this space, in an effort to show and explain that the next major disruption in the professional image licensing world will come from your mobile phone . Everyone is now fully aware that professional Dslr are going to be replaced by mobile phone cameras. It is just a question of time. Already, this year, there…

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