Category Archives: Pinterest

Photo by Pierre Mallien

The new photo agencies

Social Media opened our eyes to the reality that there is a massive talent pool of photographers that have not chosen the path of going pros. They enjoy taking and sharing photos just for the pleasure while they go on paying for their lives with other, probably more lucrative, occupations. Nevertheless, the technology world doesn’t see it that way. More and more,  options are appearing, allowing social media images an opportunity to be monetized, whether they like it or not. In the last 3 years  we have…

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Nike Instagram Page

Brands on Instagram increase their followers 166% in a year

A new study  by SimplyMeasured released this week show some impressive growth numbers for brands on Instagram. The growth of the top 10 brands on Instagram is nothing short of impressive: Companies like Louis Vuitton have grown 401%  from May 2013 to May 2014, currently reaching more than 1,7 million followers . Nike, who trumps them all with almost $4,5 million followers, has grown 223% with only 89 posts during the same period. That’s a post every 4 days on average, much less than your…

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https://www.flickr.com/photos/27825522@N05/

Pinterest : A toe in the water

And so it starts. First, with a toe in the water . Soon it will be the whole body. Image based social media site Pinterest has just officially announced it’s debut in monetizing its platform via advertising. Similar to Instagram, it is laced  with the words “test” and “beta” everywhere and there is a good reason for that. Like Instagram, Pinterest has a massive source of users ( 34.9 million uniques/month)  accustomed to an ad-free environment. They feel, similar to all social media users, that…

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lots of objects

Photos are dumb

Let’s face it. Photos are dumb. Without context they don’t reveal much.  While they can be really good at evoking emotions, they are really bad at explaining their content. In fact, without a viewer, an image explains nothing. Let me explain. When confronted with a photograph, we are only able to recognize the items in it because of our memory. We have seen them before, thus we know what they are. Those unfamiliar to us remain unknown.  A photo explains only if you already know the…

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pinterest

Google testing its Pinterest killer ?

News emerged today that Google is hard at work on a new, somewhat secret bookmarking service. According to Florian Kiersch, a German student who enjoys trawling Google code, the new Chrome feature still being developed will replace Google collections and will be called Google Stars. Google Stars promises to not just save a link, like other bookmarking services, but the whole page, along with images and videos, organising in a searchable visual grid format. Your bookmarks will be saved in a collection format, under a theme…

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The anti flickr

Funding the anti- Flickr

Imgur newly announced massive round of funding ( $40 Million by Andreessen Horowitz) is a captivating shot at the bow of the photo tech world, and here’s why: Practically unknown outside the geek and nerd world, Imgur is not your traditional photo sharing platform because it has nothing to do with photography. Users do not go on Imgur to look at pretty images, or to review last night party or even post photos of their latest vacation. Rather, it is a photo hosting site for…

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Freedom

35 millions images for free

        It was just a question of time. We have repeatedly wrote here about how the current photo licensing model is broken and obsolete. We also explained at full length how image data collection and third-party revenue are the new gold mine. Getty apparently heard and is now applying. (If you want to read how it works, there is a great full explanation here) Getty Images announcement today that it has put 35 Million of its 80 million images up for free is…

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space

Making money out of Social Media photography

How brands use photography on social media should be an indication on how to monetize photography on social media. By now, most of them are fully aware that having a presence on social media is an absolute must. Minimum, the big three, Facebook, Twitter and Instagram. Since the buzz recently has been strong about Pinterest bringing in the most traffic conversion, although not entirely correct, it has also joined the mix.  According to the CMO survey by Duke University companies currently spend 7.4% of their…

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