Category Archives: Pinterest

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The photo generation

Regardless of what any teacher might say, there are two ways to become a photographer : take a lot of pictures and look at a lot of pictures. Everything else is secondary. And that is exactly what our teenagers are doing. In a recent study done by Facebook on teens and Instagram, “growing up in a visual world”, the social media giant reveals some very noteworthy information. You complete me 32% of US teens consider Instagram the most important social media platform, far beyond Facebook…

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Facebook messes with photos

Wrong move.  A new study just released by Socialbakers reveals that posting photos on Facebook might be the worst idea for brands trying to get attention. The reason ? Facebook algorithms. According to Business Insider who reviewed the study : “The Socialbakers data, which covered 4,445 Brand pages and more than 670,000 posts between October 2014 and February 2015, shows that video is now the most effective way to reach users in the newsfeed, driving more than twice as much reach as photo posts.” Facebook…

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Photo:Tech Stars by the numbers

Before we get too deep into the year, we thought that we would take a breather and look around the numbers a little bit closer. Since we love data around here, we compiled a few easy to digest charts to get a better understanding of the forces at play and how each one compares to the other. We purposely limited ourselves to the current top 3 superstars of the photo:tech space, Snapchat, Instagram and Pinterest. We  took  publicly available numbers recently published by credible sources…

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The rise of the Chief Visual Officer

One the strongest emerging trend we have all experienced in the last few years is a massive increase in usage of photography. Not just for the purpose of documenting and remembering events for nostalgia-filled family gatherings but rather to communicate in real-time. In fact, the core foundation of all social media is photography: There are no successful social media platforms without photo sharing at its core feature. This has impacted advertising and brand awareness strategies in a revolutionary way. In the age of physical film,…

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5 predictions for 2015

With 2014 now behind us, it is time to look at the new year with innocent crisp  new eyes, full of hope and wishful thinking. As tradition demands, let’s jump into the prediction bandwagon and look at what the Photo:Tech space will bring  in 2015. 1) The majors will enter the image advertising space. Up to now, Google, Yahoo, Microsoft as well as Facebook, Twitter and Amazon have stayed on the sidelines of in-image advertising. Amazon did come out with a beta product that automatically…

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It’s a women’s world

It’s a women’s world, after all.  App analytic company, Appannie, upon releasing a new feature to its  intelligence platform, revealed  that most of the photography apps downloads were done by a majority of women. Photo sharing sites like  Pinterest know this very well already (80% women), as well as Instagram (68% ) and Snapchat (70%). Not a big surprise, considering how women are more inclined to photographically document their world, whether for domestic reasons (families,weddings, births, childhood) or friendship ( lunches, brunches, vacations, hangouts). A…

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Brand sponsored photography

What happens in the music world does not stay in the music world. In fact, it has always been a precursor and a very good indicator of upcoming trends in other digital media evolution. While last week’s partnership between Apple and the band U2 was mostly covered for its massive release of a free music album, it is important to view it as it might impact the photo tech market. When done properly, an image – or a series of images – can become inseparable…

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New trend alert : The Brand photo app

A new trend is starting the emerge in the photo tech space : brand photo apps. In an effort to capitalize on the photography craze infecting all smartphone users, more and more brands are creating their own photo app. Having a strong visual presence on hip photo platforms like Instagram, Pinterest or even Facebook and Twitter is a must for brands who want cheap yet effective marketing. However, those platforms offer a variety of challenges for them: Cost : What was once free – posting…

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photo by https://www.flickr.com/photos/macblack/

A brand’s guide to the photo tech

The visual web is here. People discover, share  and buy based on what they see online. Photo are fast becoming the number one way people connect with brands. An evolution smart companies like Nike and Red Bull have fast understood, pouring millions into photography. But thanks to a variety of photo tech start-up, it is now easy and affordable for smaller brands to take full advantage of the visual web. We have compile a short introductory list for those who would like to get their…

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Content marketing and photos

The buzz in the ad world these days is all about content marketing. Why ? With content marketing costs 62% less than traditional marketing and generating about 3 times as many leads, 78% of CMO’s believe it is the future of marketing. (Source:DemandMetric).People spend more online ( ~ 6 hours a day) and large part is interacting with brand created content.There is a crying need for relevant content they can consume. Consumer are not shying away from content generated by brands. In fact, they demand it: 50%…

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