Category Archives: Pinterest

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Any marketer who’s not using image A.I. is missing out

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared per…

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10 Questions to a CEO : PixelRights

The greatest challenge facing photography online is the complete lack of persistent attribution. While sharing of visual content has exploded, with companies like Pinterest taking advantage of it while building multi-million dollar businesses, no one, whether amateur or professional, is given credit . Of the billions of images being shared today, the vast majority will live a life of anonymous orphans, forever separated from its original creator. Beyond its obvious disregard to original creation, it is an issue affecting hundreds of thousands of photographers worldwide whose only…

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Snapchat’s uncertain future

It all started in a classroom. Somewhere a teenager thought that exchanging info during a class using Snapchat would be foolproof because if caught, the item had already been deleted automatically. From there, Snapchat took off. Feeding on tweens insatiable appetite to communicate secretly between each other a million times a day without being caught, either by peers or authority, the ephemeral photo app became a sensation. So much so that today, it is poised to take rank in the otherwise very closed club of…

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Tapping the Power of Photos For Ad Targeting

  Yes, I had to start this column with the visuals above — because I’ll be talking about how images and videos are replacing text  as digital’s primary communications “language”. Look at any major website, or tap into your mobile device, and that conclusion becomes obvious. Billions of photos are being shared daily, slide shows are dominating entertainment and sports sites, and striking images seem to be anchoring all content. While publishers have embraced the maxim that “photos speak louder than words,” advertisers are now…

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Can visual tech save advertising ?

It’s been a devastating couple of weeks for on-line advertising: First Apple threw oil on the ad blocking  fire by releasing iOS9 with advertising blocking features. Then, it was just revealed that over half ( 55.5%) of all online advertising spending is shared between Facebook, Google, Twitter and Linkedin. And finally, a recent report by the IAB ( Internet Advertising Bureau) revealed that a banner has to be served  1250 times  before someone  clicks on it. A devastating blow. It doesn’t come as a surprise:…

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Study shows Visual Web about to explode

A recent study published by in-image advertising company GumGum and  brand resource company Brand Innovators reveals that brand marketers are just about to pour millions of dollars into the  existing channels of visual web while as well as experiment with new solutions. It is not a surprise since all the elements of a perfect storm seem to be converging. The good old days of volume-based programmatic  advertising  faces the double threat of declining engagements (now at 0.06% CTR for banners) and the rise of ad blockers,…

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10 questions for a founder : Bespoke

You discover, you save, you share. What should be a series of simple 1-2-3 tasks on your mobile devices can become a real hassle, especially if you are running iOS. Each step requires you to close and open different apps with the risk of losing it all in the process.  Newly launch mobile app Bespoke eliminates all the technological roadblocks, allowing users to focus solely on inspiration and creation. Via a dedicated browser, users can now simply navigate back and forth from curating, sharing and browsing…

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Adding the “buy” in photos

This week will go down in the history of the photo tech space ( if such a history is ever written) as a milestone. While predictably anticipated by even the laziest followers, both Instagram and Pinterest  announced the addition of a “buy” button next to images. The latter has gone a step further, as it made it live for iOS devices with web and Android in the pipeline. Why a milestone? Because ever since both platforms grabbed our attention by gathering massive active users (…

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10 Questions to a founder : Catch-a-Trend

Fashion and photography have always had a love affair. Bring along shopping, and you have an explosion of passion, flowing seamlessly between the three. From discovery to possession, it is entirely driven by visuals, fueled by high emotional engagement. Curiously enough, few have been able to capitalize on it and with a few exceptions, it is still an online territory to grab. Using their experience with high-end fashion photography, Catch-A-Trend is the latest to take its chance in the universe highly sensible to the untamed…

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The photo generation

Regardless of what any teacher might say, there are two ways to become a photographer : take a lot of pictures and look at a lot of pictures. Everything else is secondary. And that is exactly what our teenagers are doing. In a recent study done by Facebook on teens and Instagram, “growing up in a visual world”, the social media giant reveals some very noteworthy information. You complete me 32% of US teens consider Instagram the most important social media platform, far beyond Facebook…

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